Liz Papagni — December 20, 2017 Follow @mrktgworx — December 20, 2017 You have a business blog, don’t you? With so many benefits available to your business, why wouldn’t you? Your company’s blog provides a host of opportunities for you, including: More chances to optimize for search More informed customers Wider reach through social channels … Continue reading 3 Science-Backed Business Blog Tips to Carry You Into 2018
Michael Bellina — December 18, 2017 Follow @MigmanMedia — December 18, 2017 One of my favorite scenes from Apollo 13 was when the Apollo 13 crew was running out of oxygen and the ground team had to find a working solution based on what they had on the craft to filter their oxygen. They threw … Continue reading Zapier – Fitting Square Pegs into Round Holes
Stuart Cross — December 12, 2017 Follow @stuart_cross — December 12, 2017 As part of my research for my latest book, First & Fast, I interviewed Richard Baker, the Chairman of Whitbread plc. I had worked with Richard when he was the CEO of Boots and during our conversation Richard emphasized the importance of establishing … Continue reading How Richard Baker Put “The Chemists” Back Into Boots
Rachel Cunningham — November 28, 2017 — November 28, 2017 Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. This article takes a closer look at the important metrics you and your marketing team should be evaluating to see how your … Continue reading Google Analytics Part 2: Digging Deeper into Key Metrics
Syed Balkhi — December 3, 2017 — December 3, 2017 Did you know that seven out of 10 visitors who abandon your site never return? That means if you’re not taking measures to connect with your abandoning visitors, you’re wasting your marketing budget and efforts. Let’s take a look at three different ways to turn … Continue reading 3 Strategies to Turn Abandoning Visitors into Subscribers
By Mandy Pennington November 28th, 2017 It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statistic … Continue reading Practical Tips For Integrating Video Into Your Marketing
Katy French — November 24, 2017 — November 24, 2017 There is certainly a difference between sales content and marketing content, but that doesn’t mean your infographic marketing can’t nudge people toward your product or service. The whole point of content marketing is to build relationships that encourage people to work with you in the … Continue reading 5 Ways to Incorporate Product Marketing Into Your Infographic Marketing
Amanda Abella — November 20, 2017 — November 20, 2017 The main reason I wanted to run my own business was so that I could add flexibility into my life. I also frequently ask my market why they want to run their own business and I get the same answer. The problem is I also … Continue reading 3 Ways Business Owners Can Add Flexibility Into Their Schedule
James Scherer — November 17, 2017 — November 17, 2017 Do you have a Facebook Page with thousands of fans, but aren’t seeing the bottom-line results you want to be? Or are you struggling to generate Fans, and haven’t even thought about monetizing them quite yet? Either way, turning your Facebook Fans into sales is … Continue reading How to Turn Facebook Fans into Customers (3 Little-Known Strategies)
Aleah Taboclaon — November 13, 2017 Follow @aleahphils — November 13, 2017 All well-established businesses started with a great idea. After all, everyone has problems that need solving either by a product or some kind of service and it is entrepreneurial people like you that see the opportunity to solve these problems. Unfortunately, a lot … Continue reading 5 Simple Steps To Turn Your Business Idea Into Reality
