From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. Ginny Marvin on March 30, 2018 Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a … Continue reading How to turn video into sales
Megan Ritter — March 27, 2018 Follow @megmarieritter — March 27, 2018 Social media is a powerful asset for any business. Leveraging current social media trends allows your brand or business the opportunity to boost online visibility, engage your target audience, and increase touch points that lead to conversions. Are you still on the fence … Continue reading Social Media Trends To Capitalize and Put Into Practice
Jo Shaer — March 23, 2018 Follow @JoShaer— March 23, 2018 Are you part of a family-run business that is looking for ways to make the company run more smoothly from day to day and right into the next generation? In many cases, this will be a professional services firm where the founder of the … Continue reading Taking Your Family-Run Business Into The Next Generation
Al Gomez — March 21, 2018 — March 21, 2018 Mobile is something we could no longer take for granted. Several surveys have revealed how mobile usage has finally outgrown desktop usage. In the digital marketing industry, the shift of consumers from desktop to mobile has been very apparent. A report from Interactive Advertising Bureau … Continue reading Turning Your Mobile Website Into A Lead Generation Machine
Aleah Taboclaon — March 16, 2018 Follow @aleahphils — March 16, 2018 Having an email marketing strategy for your business has become essential. Although it is considered an old-school tool, email is still popular, and most people check their inbox many times a day, especially since smartphones appeared. Being able to periodically contact your subscribers … Continue reading How to Design Email Newsletter Templates That Turn Subscribers Into Clients
Logan Godfrey — March 16, 2018 — March 16, 2018 Whether it’s wearing green or going to an Irish bar to have a few pints of Guinness, Americans love to celebrate St. Patrick’s Day. There are parades and a slew of holiday-related events that take place across the country during the month of March. Based … Continue reading A Digital Marketer’s Look into St. Patrick’s Day
Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign by Laurie Sullivan @lauriesullivan, March 13, 2018 REI, one of the nation’s largest consumer co-op and specialty outdoor retailers, has created an advertising campaign to secure its relationships with loyal customers and find new ones based on a social cause that was developed three … Continue reading Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward. Jose Cebrian on March 12, 2018 We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and … Continue reading Building a learning agenda into your marketing program
Chans Weber — March 2, 2018 Follow @chansweber — March 2, 2018 Young blood is a resource that will keep your business functional and relevant — no matter what you do. However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to … Continue reading How to Transform Your Workspace Into a Hub for Millennials
Placed Tracks Feet Into Stores by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2018 Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017, has released the free tool Placed Insights to … Continue reading Placed Tracks Feet Into Stores
