Margot da CunhaApril 8, 2015 Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan, but I’m sure by now you’ve all seen the option to … Continue reading YouTube TrueView Ads Can Now Include Interactive ‘Cards’
If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors. Arnie Kuenn on April 6, 2015 With more than three quarters of both B2B and B2C marketers practicing content marketing, it’s safe to say it has become a fundamental element to … Continue reading Is Interactive Content In Your Future?
Lena PrickettApril 4, 2015 In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and … Continue reading 3 Ways to Generate More Event Leads With Interactive Content
Clothing brand encourages you to “play” with children online, to get you in the mood to buy adorable outfits. Steve Hall on February 23, 2015 Maybe it’s my hands. Maybe it’s my eyes. Maybe it’s my webcam. Whatever the case may be, this Fred & Farid-created interactive website for French kids’ fashion brand Bonpoint didn’t … Continue reading Interactive Website Lets You Make Super Cute Kids Laugh…And Buy Clothes
Frank Vinluan Digital marketing company MaxPoint Interactive, a company founded and led by former eBay (NASDAQ: EBAY) executives, has filed paperwork to raise an estimated $ 75 million in an initial public offering of stock. Morrisville, NC-based MaxPoint’s software analyzes “big data” to develop targeted marketing campaigns that help national retailers boost sales—not online, but … Continue reading Digital Marketer MaxPoint Interactive Files Plans for IPO
by Laurie Sullivan, (January 30, 2015) Search engines process billions of queries monthly. They are great at checking facts, returning information about nearby restaurants or movie theaters, and finding product information on retail Web sites, but they’re not yet good at processing complex tasks that go beyond simple keyword queries often thought of as information … Continue reading SciNet Search Engine Introduces Interactive Intent Modeling
