Jody Glidden — September 19, 2019 — September 19, 2019 A referral is the kick start to the buying process for a staggering 84 percent of all buyers. That means client satisfaction should be a top priority if you want to grow top-line revenue. Not only do happy clients make glowing recommendations; they also stick … Continue reading Everything You Need to Know about Relationship Intelligence Automation
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy. Greg Sterling on September 3, 2019 There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s … Continue reading Pulling back the curtain on location intelligence
Bill Benjamin — August 14, 2019 — August 14, 2019 mohamed_hassan / Pixabay For those of us in the Human Resources field, we’ve heard about the term Emotional Intelligence (EI) back in the mid-90’s when Dan Goleman wrote the eponymous book. At the time, the idea was revolutionary: that there is more to exceptional leadership … Continue reading Why Emotional Intelligence is a Critical Skill for Your Future Workforce
Why 85% Of Artificial Intelligence Projects Fail by Laurie Sullivan @lauriesullivan, June 21, 2019 Many companies have seen success when implementing artificial intelligence. Data and consulting firm Kantar, for one, recently got the green light to further integrate AI into several new services the company said will help bands, advertising agencies and media companies more … Continue reading Why 85% Of Artificial Intelligence Projects Fail
Julee Everett — June 3, 2019 Follow @Julee_NorthStar — June 3, 2019 A Product Owner is constantly balancing expectations from the business, the team, and users. It’s a tough job; sometimes the rewards feel fleeting and the customer can be flighty, but perhaps your team is just not working well together. At times, you might … Continue reading 5 Tips to Increase your Emotional Intelligence as a Product Owner
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses. Greg Sterling on May 15, 2019 Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to … Continue reading Location intelligence companies react to new Android privacy controls
Declan Moloney — May 10, 2019 — May 10, 2019 You spot a new job advert you love the look of. You update your CV, double check your references and send it across. In rapid succession you find your CV being screened, your background being investigated and follow up questions being sent over. Is this … Continue reading Artificial Intelligence: The Future of HR?
Three Ways To Think About Conversational Artificial Intelligence by Marc Ferrentino , Op-Ed Contributor, April 1, 2019 If you’re running a business in 2019, you know consumers use a greater number and variety of technologies to search and find your information about your business. But few businesses understand how scattered their brand information is across … Continue reading Three Ways To Think About Conversational Artificial Intelligence
Daniel Burrus — March 7, 2019 Follow @DanielBurrus — March 7, 2019 Artificial intelligence (AI), one of twenty core technologies I identified back in 1983 as the drivers of exponential economic value creation, has worked its way into our lives. From Amazon’s Alexa and Facebook’s M to Google’s Now and Apple’s Siri, AI is always … Continue reading Artificial Intelligence: Disruption or Opportunity?
Parry Malm — February 28, 2019 Follow @adestra — February 28, 2019 The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to consumers. Chances are quite good at this point that any global internet user with a … Continue reading How Artificial Intelligence is Innovating Email Marketing
