Tag Archives: Integration

Data Integration: The Real Key to Success with Intent Insights

Data Management

Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights →

Email deliverability platform 250ok adds Google Postmaster Tools integration

Email Management

By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration →

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Professional Services

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First →

How to Streamline Video Ad Integration Using a VAST Tag Tester

Video Advertisement

Andy Donovan — May 30, 2019 — May 30, 2019 What is ad ops’ daily routine like in digital video advertising? At first glance, their common tasks, for the most part, cover several aspects, like ongoing communication with Supply/Demand partners, video ad integration & setup and further ad optimization. Pretty easy to handle, you’d say? … Continue reading How to Streamline Video Ad Integration Using a VAST Tag Tester →

For many marketers, platform integration is a ‘must have’ for new tools

Marketing Platforms

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018   Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools →

8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks

ERP Solutions

Tracey Wallace — July 2, 2018 Follow @tracewall — July 2, 2018 ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations. There are serious financial and non-financial boosts to a … Continue reading 8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks →

Harnessing Artificial Intelligence for Video Integration Success

Artificial Intelligence

Philippe Guay — April 5, 2018 Follow @sendtonews — April 5, 2018 We were thrilled to read this recent article on Artificial Intelligence (AI). AI has been highly contested lately, and questions still surround its use. How are we harnessing it? Is it too dangerous? Will it be so disruptive that companies have to rethink … Continue reading Harnessing Artificial Intelligence for Video Integration Success →

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