Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working? MarTechBot on December 12, 2025 Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. … Continue reading Marketers are drowning in data but starving for insight
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025 Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight
CFOs never waste a good crisis, and neither should marketers. Here’s how to protect your budget and use VOC to grow customer loyalty in a hard time. Constantine von Hoffman on April 9, 2025 The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence … Continue reading In a world of tariffs and turmoil, marketing’s insight is a superpower
Adobe continues to improve its webinar capabilities in the latest Marketo update. Lindsay Fay on August 21, 2024 Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These enhancements offer a range of improvements, from … Continue reading Marketo update improves audience insight for webinars
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Why Google Gave Advertisers Insight To Audit Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2024 Google is addressing transparency and oversight issues for advertisers and search partners after last year’s report from Adalytics suggested instances where ads were displayed on pornographic websites and those affiliated with sanctioned companies in Iran and Russia. “After … Continue reading Why Google Gave Advertisers Insight To Audit Ads
AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content
By Sam Becker March 13, 2023 The aftermath of Silicon Valley Bank’s collapse is still unfolding, and the bank is now under FDIC control, allowing insured depositors to access their money as of Monday morning. While that may help some of the bank’s thousands of corporate customers make payroll in the coming days, … Continue reading What will happen to SVB employees? Past bank failures may provide some insight
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Bill Fasig January 14, 2021 The New Year is here at last. Yet, parts of it don’t seem so new: a seemingly never-ending pandemic, plenty of social and political division, an unpredictable economy with still unpredictable changes in store for how companies organize to effectively grow, and innumerable transformations in how to best serve customers … Continue reading CEO Insight: How Will You Address Change in 2021?
