Tag Archives: Infographics

Infographics: Why They Should Be In Every Marketer’s Tool Belt

Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt

To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]

Stacey RudolphSeptember 14, 2015 Just how influential are brand names to consumers’ buying decisions? The way people shop has dramatically changed over the years. Today, shoppers are less patient and marketers have a very small window of opportunity to influence their decision. As a result, many businesses employ different ambitious strategies to try to woo … Continue reading To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]

The Power of “Micro-Testing” and Where to Start [Infographics]

Chris LucasAugust 25, 2015 Perhaps you’ve been in the A/B testing game for a while and have seen its benefits for optimizing your website or landing pages. But have you thought about A/B testing on a smaller scale? What about “micro-testing” elements on your web forms? Micro-testing is a strategy for split testing that involves … Continue reading The Power of “Micro-Testing” and Where to Start [Infographics]

Why Infographics Are Essential For Content Marketing (Infographic)

Erica BoyntonApril 29, 2015 We’ve waxed poetic about the power of visuals and how they help the human brain process information better (and have certainly published enough infographics to have an inkling about what works). But are infographics still as awe-worthy as when they first came in to digital vogue six years ago? It’s a … Continue reading Why Infographics Are Essential For Content Marketing (Infographic)