Jennifer ForbesFebruary 9, 2015 Price affects perception Did you know that since price positively influences our perceptions of quality, and inversely influences perceptions of value, sellers of mundane products use history, story, exclusivity and implied scarcity to change our appetites? This explains why lobster went from prison food (at one time fetching $ 0.11/lb) to a … Continue reading The Perception of Value [Infographic]
Frank BocchinoFebruary 9, 2015 I’d bet you can recite your parents home number as fast as your own cell number, but many don’t know their spouse’s or significant others cell number because it’s programmed into their phone. There’s no need to remember it, so we don’t. But we do recognize it. Do you answer your … Continue reading Area Code Red: Our Increasing Phone Phobias [Infographic]
Wojtek MazurFebruary 9, 2015 Last year came and passed just like the years before, leaving behind a trail of significant algorithm updates and changes. Some of them were major and completely unexpected (removing authorship markups readily comes to mind); while many others were eagerly awaited and anticipated. One of such in particular is the Penguin … Continue reading Summary of 2014’s Google Algorithm Changes (Infographic)
We can often be distracted by follower counts on Twitter. Once I looked past those numbers, I saw that the real long-term challenge is to get conversions. I agree with Hubspot in their interesting infographic below that it isn’t enough to just tweet for the sake of tweeting. Results come from measuring and analyzing efforts. … Continue reading 12 Twitter Stats To Help You Get More Conversions (Infographic)
Jake JeffriesFebruary 2, 2015 It is all set to be another big year for the mobile with many new devices due out this year. Apple have just announced a record number of sales on their new iPhone 6 and 6 plus – it seems our love for the hand held device keeps getting stronger and … Continue reading Mobile Marketing Set to Conquer 2015 – 10 Stats to Prove It [Infographic]
Julia Christian-EdwardsJanuary 28, 2015 Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s impossible to digest. At FreshMinds, a significant part of what we do is gathering data or … Continue reading 4 Great Examples of Data Visualisation in Action [Infographic]
Bob HutchinsJanuary 28, 2015 Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may … Continue reading 8 Advanced Trends In Social And Digital Marketing (Infographic)
Alex PriceJanuary 27, 2015 There are 23 million small businesses in the U.S.; these same small businesses have increased their budgets and are looking to spend more money this year. Why? Because they expect 2015 to be a good year — a year with both increased profits and revenue growth. How do we know that? … Continue reading Where Do Small Businesses Spend Their Money? [Infographic]
Jomer GregorioJanuary 28, 2015 By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a very important strategic asset that will boost profitable results across all digital marketing channels. 2014 has … Continue reading 8 Content Marketing Trends to Watch Out for in 2015 (Infographic)
Eric HolmenJanuary 26, 2015 At the close of 2014, people spent more time online on mobile devices than they did on desktop or laptops, according to comScore. BIA/Kelsey estimates mobile search will outpace desktop this year. Given these trends, it’s no mystery where the future of advertising lies. Businesses spent 45 percent more on mobile paid … Continue reading 5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic]
