by Dhariana Lozano Follow @DhariLoAugust 10, 2016 Brands big and small can benefit greatly from influencer marketing. One of my favorite aspects of working with influencers is that they can leave you with a set of great content. But what can you do with this all this content after the campaign is over and it’s … Continue reading 7 Ways to Repurpose Influencer Content in Your Marketing
by Angie Geffen Follow @AngieGeffenAugust 7, 2016 As an industry influencer, you can get much more impact from your marketing campaigns. You will be seen as an expert, and when you publish content, people will sit up and take notice. They will click on the articles you share, and they will be more likely to … Continue reading Top 5 Tips to Become an Industry Influencer
August 4, 2016 Banner ads, YouTube pre-roll ads, paid search ads – we’ve seen them all, and most of the time we try to ignore them. Or, if you’re like 45 million other Americans, you have downloaded a software to combat ad blocking entirely. Ad blocking softwares have seen an influx of downloads over the … Continue reading Combat Ad Blocking with Influencer Marketing
by Patrick Whatman Follow @mrwhatmanAugust 9, 2016 Good PR should never be guesswork. Whether it’s for your clients or your own company, your game plan must be on point. You need data. And according to Stella Bayles, you probably already have it. You just need to know what it looks like, and how to use … Continue reading How to Create Better PR Campaigns With Influencer Data
August 3, 2016 1. Instagram has 500M users. Launching in October of 2010, Instagram is one of the newest social media platforms, but also one of the biggest. As of June 2016, Instagram has 500 million active users – that is almost 200 million more than Twitter! Now is the time to get your brand … Continue reading 10 Reasons to Start an Influencer Marketing Campaign on Instagram
August 3, 2016 Not All Influencers Will Help Your Business Succeed Having the right connections online in your industry builds both trust and credibility for your business. Would you like your brand to be recommended by influential leaders in your niche? In order for your audience to be compelled to spread the word about your … Continue reading Grow Your Business With The Right Influencer Connections
by Jonathan Bright July 24, 2016 Follow @SoutherlyCommsJuly 24, 2016 Although the “build it and they will come” strategy might have worked in Field of Dreams, it turns out to be an ineffective approach when it comes to content distribution. Companies that fail to set strategies, goals and checkpoints for ensuring their content is seen … Continue reading Tips for Making Influencer Marketing Work for You
May 23, 2016 Andy Cockburn In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. Read on … Continue reading What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)
by Misha Talavera July 13, 2016 Follow @MishaTalaveraJuly 13, 2016 In the current digital marketing climate, two words seem to be on everyone’s lips: Influencer Marketing. Yet, while 84% of marketers plan to run an influencer marketing program within the next 12 months, they still treat influencer marketing as an experimental strategy and are failing … Continue reading Why You Should Run Your Influencer Marketing In-House
by Lucas Miller July 9, 2016July 9, 2016 Why do you do the things you do? I’m being serious. What made you want to wear the clothes you’re wearing? Why did you decide to work in the industry you chose for a career? Why do you like the music you frequently listen to? If you’re … Continue reading How To Get Amazing Results From Instagram Influencer Marketing
