Tag Archives: Influencer

8 Influencer Marketing Mistakes CPGs Make

by Holly Pavlika, Columnist, November 7, 2016, 1:00 PM There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple … Continue reading 8 Influencer Marketing Mistakes CPGs Make →

Free Tools to Run End-to-End Influencer Marketing Campaigns

Influencer Marketing

Kirsty Sharman — November 7, 2016 Follow @kirstycarrot— November 7, 2016 Influencer marketing has been a hot topic in 2016. As it becomes harder and harder for brands to cut through the online noise they are turning to top bloggers, YouTubers and social rockstars to carry their brand message to the right audience for them. … Continue reading Free Tools to Run End-to-End Influencer Marketing Campaigns →

Is Influencer Marketing Headed For Demise?

Influencer Marketing

by Jessica McCarthy, Op-Ed Contributor, November 3, 2016 It’s understandable why some people feel influencer marketing is a “sneaky” form of marketing — especially with major brand blunders frequently rearing their heads. The Bootea blunder featuring Scott Disick (a self-proclaimed Lord and part of the Kardashian crew) from earlier this year is an example of … Continue reading Is Influencer Marketing Headed For Demise? →

Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)

Inbound Marketing

By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4) →

6 quick steps to jump-start your influencer marketing program

Influencer Marketing

How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales. Blaise Lucey on September 15, 2016 First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.” Whose thoughts are … Continue reading 6 quick steps to jump-start your influencer marketing program →

How to Become a Digital Influencer: 10 Best Ways

Influencer Strategy

by Carol Stephen Follow @Carol_StephenSeptember 8, 2016 How to Become a Digital Influencer: 10 Best Ways How do you go about becoming that person whose every word is listened to? How do you build trust so that you become an influencer? Digital influencers have not been around that long. However, there’s already a science behind … Continue reading How to Become a Digital Influencer: 10 Best Ways →

How Social Media Measurement Can Help Save Influencer Marketing

Social Media Utilization

by William Comcowich Follow @CyberAlertSeptember 2, 2016 You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI? Without adequate measurement, it’s impossible to know. That’s a common … Continue reading How Social Media Measurement Can Help Save Influencer Marketing →

Influencer marketing: You’re doing it all wrong

Influencer Marketing

Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way. Maggie Malek on September 2, 2016 Once upon a time, great brand strategists understood that one of the best ways to reach consumers was through the people they love and align with. At … Continue reading Influencer marketing: You’re doing it all wrong →

Influencer Marketing – The Next Big Thing is Here [Infographic]

Influencer Marketing

by Laura Donovan Follow @thewordproAugust 14, 2016 Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie. We relied on window shopping, television and movies to determine the latest pair of … Continue reading Influencer Marketing – The Next Big Thing is Here [Infographic] →