Tag Archives: Industry

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Ginny Marvin on August 4, 2020 Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad … Continue reading Ad industry groups launch effort to push for addressable media standards →

Impact of the Covid-19 Pandemic on the Fintech Industry

Financial Technology

Tanvir Zafar July 20, 2020 Technology has completely revolutionized everything. Traditional industries have had to hop onto the trend or be left behind. The Fintech industry is one such industry that has quickly adapted in its operations in recent years. ‘Fintech’, simply put, is financial technology and refers to any business that uses technology to … Continue reading Impact of the Covid-19 Pandemic on the Fintech Industry →

How to Position Yourself as an Industry Leader (3 Tips)

Leadership Skills

Chris Christoff July 8, 2020 When you start a new business, it’s common to look for ways to position yourself as an influencer in your niche. To succeed in any industry, you need to prove your worth as a leader who offers value to your community. But what is a thought leader? In recent years, … Continue reading How to Position Yourself as an Industry Leader (3 Tips) →

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

Content Strategy

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’ by Michael McLaren , Op-Ed Contributor, June 30, 2020 Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost. This week’s analysis, based on data … Continue reading Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’ →

Updated Google Ads Benchmarks for Your Industry During COVID-19

Google Advertisement

Mark Irvine — April 10, 2020 Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared a sneak preview of Google Ads industry benchmarks for 2020 and we felt great about … Continue reading Updated Google Ads Benchmarks for Your Industry During COVID-19 →

How Marketing Teams Can Adapt to Having Fewer Industry Events

Marketing Technology

Tom Wozniak — March 17, 2020 If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing number of cancellations for large events right now. Many companies depend on these types of events to generate new … Continue reading How Marketing Teams Can Adapt to Having Fewer Industry Events →

2020 Marketing Trends for the Financial Services Industry

Financial Services

Judy Caroll — February 21, 2020 We always talk about the constant change and evolution of marketing trends and strategies that this time, we also want to highlight how equally important it is to keep up with the rising financial marketing strategies this 2020. And in order to keep up with the fast-changing world of … Continue reading 2020 Marketing Trends for the Financial Services Industry →

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry

Advertisement Industry

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry →

How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry

Startup Success

Ana Gotter — January 17, 2020 Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to … Continue reading How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry →

Ad Industry Pushes National Privacy Law, Would Override California Measure

Advertisement Industry

Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure →