As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Evan Magliocca on January 10, 2018 Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to … Continue reading How independent retailers can thrive in a volatile market
by Sunil Bagai Follow @ZenithtalentAugust 22, 2016 Independent recruiters are on the rise, and this movement is creating tremendous wealth potential for the professionals getting involved. It makes sense to me. With the expansion of the gig economy and the boost in freelancing, 2016 seems to have ushered in the era of the micropreneur. The … Continue reading Independent Recruiters: Embrace Your Entrepreneurial Spirit and Thrive
by Andre W. Klein June 5, 2016 Follow @akleines2June 5, 2016 The internet has opened up a window of possibilities in the field of commerce and business that is unparalleled by anything before it. The internet has become a great venue to find and to offer services in a way that paid ads on newspapers … Continue reading eCommerce – How Can an Independent Professional Offer Their Services Using the Internet?
by Adam Frankel April 28, 2016 Follow @FrankelInteractApril 28, 2016 For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it. No matter how powerful your marketing techniques are and what online tools you are using, nothing can bring you desired results … Continue reading Platform Dependent and Independent Social Media Mistakes to Avoid
Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible. Jayson DeMers on March 15, 2016 When you think of SEO, what do you actually think about? If you were going to “practice” SEO, … Continue reading Is Modern SEO more than the sum of independent parts?
John W HayesJune 19, 2015 No, this is not another article predicting the demise of email marketing. It’s way bigger than that. The future of eCommerce itself is looking pretty shaky, and we should all be afraid. Of course, eCommerce isn’t going away anytime soon – it’s just not going the way many independent online … Continue reading Scare Story: The Death of “Independent” eCommerce
Dave AndersonMay 28, 2015 Working as an independent contractor has become a popular alternative to the traditional 9 to 5 job. Prior to the recent wave of cloud-based technology, it wasn’t much of a viable option. But now people located all around the globe can collaborate using online tools like web-conferencing, mobile apps, and document … Continue reading How to Become a Successful Independent Contractor
Len AprilMarch 31, 2015 Freedom! For fans of the 1995 film “Braveheart,” it’s difficult to forget the image of Mel Gibson as William Wallace, his face slathered in the blue dye of the woad, galloping hard into battle to win Scotland’s independence. An image even harder to erase is Wallace crying out “freedom!” instead of … Continue reading How To Monetize Your Services And Excel As An Independent Contractor