Tag Archives: Incremental

Why CIOs Need to Make Incremental Digital Transformation Initiatives

Joydeep Bhattacharya December 2, 2020 Organizations across the world are facing the disruptive impacts of the ongoing COVID-19 pandemic. Over the past year, we all went on a digital transformation journey that influenced everything from our businesses and people to our processes and infrastructure. In fact, digital transformation was accelerated by up to 10 years … Continue reading Why CIOs Need to Make Incremental Digital Transformation Initiatives →

Iterative is Not Necessarily Incremental

Business Process

Thomas Schissler — February 12, 2020 The terms “iterative” and “incremental” are used so frequently and naturally in the context of agile that their meaning is no longer challenged. Sometimes the two terms have even become synonymous. Agile development is often referred to as an iterative-incremental process. This term already suggests that they are actually … Continue reading Iterative is Not Necessarily Incremental →

Selling Incremental Improvement Isn’t Enough!

Business Effectiveness

Bob Apollo — January 8, 2019 Follow @bobapollo — January 8, 2019 If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then you all face the same top competitor, whatever you’re trying to sell, and whoever you’re trying to sell to. It’s … Continue reading Selling Incremental Improvement Isn’t Enough! →

Mobile FM radio ads shown to drive incremental store traffic

Traffic Generation

Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots run. Robin Kurzer on September 27, 2018 Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio … Continue reading Mobile FM radio ads shown to drive incremental store traffic →

Beating remarketing addiction and testing for incremental value using Google Analytics

A/B Testing Process

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018 Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics →

Incremental innovation: How to make big changes in your email program, one step at a time

Email Strategy

Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle. Ryan Phelan on June 13, 2017 Marketers know they need to use data to get better results for their email programs, whether that … Continue reading Incremental innovation: How to make big changes in your email program, one step at a time →

Ecommerce Site Redesign or Incremental Changes?

Website Development Guidelines

by Gyles Seward January 12, 2016 Follow @ElementaryDigiJanuary 12, 2016 You can always improve your ecommerce site, but which way should you go – full site redesign or smaller incremental changes? Full Redesign If your website is starting to look a little dated, it could be time for a full facelift. You can go out, … Continue reading Ecommerce Site Redesign or Incremental Changes? →