Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Tag Archives: Increasing
Tough times increasing consumers’ desire for reliable, trustworthy companies
74% say communicating honestly and transparently is more important now than pre-pandemic. Constantine von Hoffman on June 13, 2022 Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% … Continue reading Tough times increasing consumers’ desire for reliable, trustworthy companies
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates
Alejandra Zilak December 16, 2021 When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it … Continue reading Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates
9 Tips That Work for Increasing Facebook Engagement in 2021 [Infographic]
Elena Cucu December 9, 2021 With more and more brands joining the social media scene, the competition for gaining the user’s attention also becomes fiercer than ever. And reaching a satisfying engagement level turns into a bigger and bigger challenge. Maybe especially in Facebook’s case, since it is a platform majorly populated by ads as … Continue reading 9 Tips That Work for Increasing Facebook Engagement in 2021 [Infographic]
Increasing MSP Profitability and Reducing Costs With Remote Monitoring and Management (RMM)
Peter Navarro November 10, 2021 With an ever-rising demand for hassle-free services, it comes as no surprise that Managed Service Providers (MSPs) are becoming increasingly popular amongst companies. However, MSP profit margins are gradually decreasing due to a lack of technological modernization in this current era. As work continues to be mostly performed remotely, MSPs … Continue reading Increasing MSP Profitability and Reducing Costs With Remote Monitoring and Management (RMM)
Tips for Increasing Your Energy, Engagement, and Productivity
Erica Schultz August 23, 2021 Recent research from MetLife reveals more workers are stressed and burned out, which is stifling productivity: 37% report feeling stressed more than half the time while working, and 34% feel burned out. Worry, fear, isolation, competing demands, distractions, limited resources—all can take a heavy toll on our energy level. And … Continue reading Tips for Increasing Your Energy, Engagement, and Productivity
Social Selling on LinkedIn: 12 Tips for Increasing Your Audience
Jock Breitwieser February 3, 2021 For B2B social sellers, a healthy LinkedIn presence is the “golden goose.” It’s the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit. 80% of all social media B2B leads come from LinkedIn. As a B2B social … Continue reading Social Selling on LinkedIn: 12 Tips for Increasing Your Audience
Are Your Management Styles Killing Your Business or Increasing Performance?
Angela Hausman, PhD January 2, 2021 Your management styles can kill your business; dragging down efforts to grow the business and increase profits. In today’s post, let’s discuss some aspects of management styles that impact profitability. Management styles Management styles used across various departments and functional areas, along with corporate culture, are an important part … Continue reading Are Your Management Styles Killing Your Business or Increasing Performance?
4 Strategies for Increasing Brand Awareness
Jared Atchison December 3, 2020 Have you ever heard someone call a soda a Coke, or a bandage a Band-Aid, even if the product was off-brand? Odds are, you have. The reason people use the names of companies when they are speaking about specific products is due to brand awareness. Simply put, brand awareness signifies … Continue reading 4 Strategies for Increasing Brand Awareness