Tag Archives: Increasing

Global SEO, Paid-Search Challenges Increasing

Global SEO, Paid-Search Challenges Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2018 Those searching on Google’s engine look for products and services from businesses that may reside in one country but sell into another. Recently new challenges have surfaced, such as Europe’s General Data Protection Regulation (GRPR), which goes into effect in May. But … Continue reading Global SEO, Paid-Search Challenges Increasing

Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift

As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift

Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget

Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget

3 Essentials for Increasing Your Facebook Lead Ads Conversion

Ross Shanken — May 30, 2017 Follow @RossShanken— May 30, 2017 Opinion: Until now, long lead forms and tiny screens haven’t mixed The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving … Continue reading 3 Essentials for Increasing Your Facebook Lead Ads Conversion

Top 10 Strategies for Increasing the Marketing ROI for Your Firm

Elizabeth Harr — May 25, 2017 — May 25, 2017 So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. It is an enviable position. Doesn’t sound like you? Well, perhaps you’re the eternal skeptic, thinking marketing professional services and generating leads online only happens … Continue reading Top 10 Strategies for Increasing the Marketing ROI for Your Firm