Kristen Buzzaird — November 8, 2017 — November 8, 2017 Building the right mix of incentives to maximize employee performance requires an organization to align interconnected aspects within the business in a way that easily communicates standards. As you probably know, that is far easier said than done. Are the metrics your organization uses hurting … Continue reading Are You Using the Right Metrics and Incentives?
Zach Heller — November 2, 2017 Some examples of employee incentives that I have come across in the recent past: A social media manager who receives a bonus based on growth in total followership A search engine marketer who receives a bonus based on lowering cost per lead An email marketing specialist who receives … Continue reading Align Incentives with Company Goals
Zach Heller — November 2, 2017 Follow @zheller — November 2, 2017 Some examples of employee incentives that I have come across in the recent past: A social media manager who receives a bonus based on growth in total followership A search engine marketer who receives a bonus based on lowering cost per lead An … Continue reading Align Incentives with Company Goals
David Ensing — June 29, 2017 — June 29, 2017 OpenClipart-Vectors / Pixabay From time to time customer experience managers will hear the following questions from their internal clients: “Is our response rate too low?”; “What can we do to increase our response rate?” or; “Should we provide an incentive for people to respond?” Like … Continue reading Improving Survey Response Rates Through Incentives
Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives
Cam Secore — January 4, 2017 Follow @camsecore— January 4, 2017 Affiliate marketing has been around for ages, but it took a completely different turn when it went online. Instead of just being through merchants and crafty salespeople, affiliate marketing has turned into a money-making strategy that anyone can participate in with just a little … Continue reading The Risks & Rewards For Affiliates Offering Incentives To Their Visitors
by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives
Arik HansonSeptember 6, 2015 I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee … Continue reading What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels?
Jignesh ShahAugust 29, 2015 The Power of Gifting + Marketo 5 ways to attract and win customers with instant incentives. Do you sometimes feel that most of your customers are ignoring you? Take heart. You are not alone. As modern marketers, we are all challenged by how to get more customers to respond to our … Continue reading Digital Incentives – Grab A Coffee With Your Lead Nurturing
Laura NollFebruary 24, 2015 Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking … Continue reading 3 Questions That Will Improve Your List Growth Incentives
