Steve RaysonMay 29, 2015 Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, … Continue reading Social Shares and Inbound Links: Insights From New Correlation Data
Dave OrecchioApril 15, 2015 We’ve all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax return. A bead of sweat is dripping down your brow as you check every decimal point to ensure you did not make the fatal “audit” mistake. You … Continue reading 7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return
Scott LambertMarch 9, 2015 In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media. What Role … Continue reading 4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign
Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media
Ryan VanDenabeeleMarch 2, 2015 Do you know the difference between a website design agency and an inbound marketing agency? They both build highly functional websites, they both offer on-site SEO, and they both have teams of highly talented designers, but that’s where the similarities end. Difference in Goals A website design agency hands over a … Continue reading Website Agency vs. Inbound Agency
Carly Murphy January 1, 2015 Your inbound marketing efforts are in full swing. Your blog is up and running. Your landing pages are set up and are bringing in leads, and your email campaigns are taking off…but have you implemented video into your inbound marketing efforts yet? Video is quickly becoming the … Continue reading How To Start Creating Videos To Amp Up Your Inbound Marketing
By Carly Murphy, Published November 14, 2014 Does your company want to establish authority in its field? What about increase site visits, convert leads, and gain new customers? Inbound marketing is a great way to achieve all of these goals. However, like other marketing tactics, you won’t see results overnight. It takes time, but if … Continue reading How Many Months Should You Commit To Your Inbound Marketing Agency?
By Vlad Bodi, Published November 12, 2014 It’s no secret that once you’ve succeeded in one market, opening new markets does not simply mean replicating the model you’ve perfected for your current business. Expanding in new markets is expensive, therefore before investing time and money it is important to consider the options. Over the past years your … Continue reading Could Inbound Marketing Support You In New Market Expansion?
By Laura Hogan, Published November 12, 2014 Not that long ago you were enchanted with your inbound marketing strategies. Perhaps it seems like only yesterday when the future was wide open and every chance of a charmed marketing plan was yours for the taking. Starry-eyed and optimistic, you believed what you were told about the … Continue reading Avoid Failure – How To Set Up Inbound The Right Way!
By Craig Ferrara, Published November 12, 2014 We all know how quickly B2B inside sales reps can get discouraged when the first few people they call on an inbound prospecting list end up being grad students doing research, people no longer working with the company, or contacts that don’t exist at all. Although they … Continue reading 3 Tips For Managing Inbound Prospecting Lists
