Teads’ New President Monique Pintarelli Cites Barbara Walters As Inspiration

Teads’ New President Monique Pintarelli Cites Barbara Walters As Inspiration

by  @lauriesullivan, January 3, 2023

Teads' New President Monique Pintarelli Cites Barbara Walters As Inspiration

The global media platform Teads on Wednesday will announce the promotion of Monique Pintarelli to president of North America.

In her new role, Pintarelli will continue to report to Teads co-CEO Jeremy Arditi and expand her role to take responsibility for profit-and-loss statements in the U.S. and Canada.

About 300 professionals in the North American region report to her. Teads employs more than 1,200 people in 50 offices across more than 30 countries. About 62% of Teads’ leadership in North America are female executives.

Pintarelli joined Teads in 2018 as senior vice president of West Coast sales. She had considerable experience in TV and digital media to lead the West Coast operation. Most recently as CRO, she oversaw U.S. teams including sales, creative strategy, customer experience, insights, and marketing. Her leadership led to the fastest revenue growth for the U.S. market in Teads’ recent history, according to the company.

Prior to her position at Teads, Pintarelli served as vice president of sales at Viant Technology helping clients leverage data and technology.

She started her career at Turner Broadcasting, where she spent 15 years in various roles across TV, Digital & Performance Marketing — most recently as vice president, sales manager — working across Turner’s portfolio of brands, including CNN, TBS and Turner Sports. 

That could explain Pintarelli’s desire in high school to become a broadcast journalist. She cites Barbara Walters and Katie Couric as her “heroes” and says she felt inspired to watch these women on television, who were “polished and smart but also real.” She loved how they were surrounded by interesting people, and were not afraid to ask tough questions.

Search & Performance Marketing Daily:  What is the one thing people don’t know about you, but would be surprised to learn and why?

Pintarelli:  I think people would be really surprised to know that I love camping. I do enjoy a fabulous hotel and vacation, but there is something really grounding and rewarding about the process of camping. I love the gear, the preparation, the opportunity to fully disconnect from technology and reconnect with nature. It’s also a wonderful opportunity for family time with my husband and two boys. 

S&PMD:  What is the best piece of business advice you have received and from whom?

Pintarelli:  My dad showed me the importance of hard work and sticking around long enough to really build something. He worked at the same company for 45 years. He started as a truck driver and retired as the president.

He taught me that grit will beat out talent and intellect alone. He also taught me the importance of relationship building and collaboration and reminded me that people may not remember what you say, but they will always remember how you make them feel. This has helped shape my approach to business and team building. 

S&PMD Looking back, based on what you know today about business and living life, what would you tell your 20-year-old self?

Pintarelli:  I would tell my 20-year-old self to keep dreaming big, take risks, trust yourself and see every moment of being underestimated as an opportunity. I would also tell her: keep surrounding yourself with talented and inspiring women — it will provide so much strength in all areas of your life, forever. 

S&PMD:  What is your business goal for the year?

Pintarelli:  Continue building the best business in ad tech that is rooted in a commitment to our people and culture. 

S&PMD:  What are the revenue goals for the year? 

Pintarelli:  We are entering another year full of uncertainty and macroeconomic challenges. Even with that, I’m feeling bullish about what we can achieve. Our technology, people and culture have never been stronger. I want to beat the market in organic growth while accelerating growth through new product launches. 

S&PMD:  What is one piece of technology the company does not offer, but you wish it did and why?

Pintarelli:  The advertising-technology ecosystem is complex and fractured. As we continue to diversify our offering, I wish there was technology that offered true omnichannel brand safety, suitability measurement and targeting, which would accelerate the advancement of offering better transparency to our clients and partners.

Monique Pintarelli talks about life and her new position as president, the ad industry, and the future of Teads.