Dinesh Thakur — October 27, 2017 Follow @Dineshsem — October 27, 2017 PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? … Continue reading 9 Quick Tips to Significantly Improve PPC Performance
Vinay Patankar — October 9, 2017 — October 9, 2017 Launching a website can be a huge undertaking. A successful launch requires managing many moving parts including content, design, marketing and the technical side. That’s why we have created this handy checklist for you to use on your next website launch or redesign. Website Launch … Continue reading The Ultimate Website Launch Checklist: Improve Design, SEO & Speed
By Larry Alton| 2017-10-04T06:21:54+00:00 October 5th, 2017|Marketing|0 Comments Share Share Tweet +1 Stumble Pin Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it … Continue reading 5 Psychological Concepts That Can Improve Your Content Marketing
Karen Cordaway — October 3, 2017 — October 3, 2017 In the past, if I didn’t know how to word an individual email, I would look up an email template online to see a sample. I would then craft an email, send it to the person and go on my merry way. If I needed … Continue reading Email Scripts: Where to Store Them to Improve Productivity
By Stefan Des September 29th, 2017 Do you ever feel like your marketing campaign is being ignored by your audience? Are you sick and tired of creating marketing campaigns that are not converting? The truth is: It is not only you. Millions of marketers like you are creating campaigns every day. They wonder if they should … Continue reading How To Improve Your Marketing ROI With Facebook Ads
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. Kevin Rowe on September 25, 2017 The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon … Continue reading How to use AI for link building and improve your search rankings
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. Chris Long on September 25, 2017 There’s a lot of talk about link building in the SEO community, and the … Continue reading 3 ways to improve link equity distribution and capture missed opportunities
Renzo Costarella — September 25, 2017 — September 25, 2017 Mediamodifier / Pixabay Business owners spend so much time developing products and designing their online store to showcase them they often forget about the most important step. How to collect payment. For any online business owner having an optimized checkout experience is imperative. First and … Continue reading 5 Ways You Can Improve Your Checkout Experience
Joei Chan — September 22, 2017 Follow @joeei — September 22, 2017 You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You hope your customers feel the same … Continue reading 5 Ways to Proactively Improve Your Online Reputation
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017 As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting
