Facebook Business Pages provide a lot of tools and features to help a business grow and generate new revenue. Business Pages offer a place for consumers to connect with the business and other consumers.
In addition to a business sharing information and news through daily updates, the Business Page also allows a place for customers to ask questions and receive answers, communicate their experience with the products/services, voice their negative experience and share their positive experiences.
Here are 4 reasons you need to start paying a lot more attention to Facebook reviews:
1. Facebook Reviews Currently Outperform Yelp
Facebook reviews are currently growing FOUR TIMES FASTER than reviews on any other site, including Yelp, Google Plus and TripAdvisor as found by the research team at ReviewTrackers. Consumers who have had a good experience are over 70% more likely to share their experience and they are turning to Facebook as the place to share.
“Facebook, when folks in the marketing industry weren’t looking, has become a major force in the review space,” said Mike Blumenthal, founder of GetFiveStars.com. “It is easy for users to leave reviews there from a login perspective and for many the interface is familiar and non-threatening. Even though the reviewer does need to navigate to the business’ Facebook page, many seem to be willing to do so of their own accord and do so in significant numbers.”
2. Facebook Reviews Influence Purchasing Decisions
In 2015 Facebook influenced 52% of consumers’ online and offline purchases and this was up from 36% in 2014. (The Drum)
An active marketing campaign with good reviews on Facebook will influence consumers. Social Media Today states that 80% of consumers say they are more likely to purchase if they see positive reviews. People want to know what others have experienced when dealing with a company. Influencer marketing is important to a campaign. It is no longer enough to share details and statistics and benefits with your audience, if you want to sell you need to provide the audience personal experiences from actual consumers.
After making a purchase, consumers want to share their experience. 66% are more likely to share it on Facebook, and one-third of consumers will connect with the company on Facebook where only 2 out of 10 will connect with the brand’s website/community.
3. Facebook’s Local Search Feature Ranks Results by Reviews and Ratings
Most businesses and marketers count on consumers going to Yelp, Google or Angie’s List to find local service providers. However, Facebook has been working on their own Professional Services listings, which allows users to search for a local service provider right from their Facebook account. These listings are then categorized by location and ranked by their ratings and Facebook activity.
Businesses that have more positive reviews, more interactions, more mentions and consistent activity (daily updates/etc.) will rank higher in the search results. Your listings will be based solely on the actions above and rankings can’t be bought.
4. Your Customers and Potential Customers are Using Facebook to Research Your Business
Potential customers are looking at your reviews (or lack of) on Facebook to find out if they want to do business with you. In fact, Social Media Today found that 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.
Your Business Page on Facebook could have thousands of Friends and get hundreds of likes on updates each day, but this will not necessarily build trust, but reviews and high ratings from happy customers will. 71% of consumers have an improved perception of brands when they see positive reviews on Social Media.
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