Tag Archives: Important

Cross-cultural communication is more important than ever. Here’s how to get it right

Communication Challenges

September 27, 2025 Cross-cultural communication is more important than ever. Here’s how to get it right Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross-cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that … Continue reading Cross-cultural communication is more important than ever. Here’s how to get it right →

What are the important metrics to watch as organic search traffic evolves?

Search Strategies

You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves? →

RAG: The most important AI tool marketers have never heard of by Vertesia

AI Marketing Tools

Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025       By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia →

Social media is more important than you may realize

Social Media

May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.?  While … Continue reading Social media is more important than you may realize →

Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items

Personal Finance

  April 30, 2025 Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items BY Sam Becker Fraud remains a huge issue, with reports increasing 25% between 2023 and 2024, according to recently released data from the Federal Trade Commission (FTC). That amounted to consumers losing more … Continue reading Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items →

Has the Super Bowl always been this important to marketers?

Super Bowl Advertisement

The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers? →

Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson

Entrepreneur Tools

June 09, 2024 Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson While the first mover may have an advantage, a fast follower often wins the game in the long run. BY The Conversation The recent release of Unfrosted, which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even … Continue reading Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson →

3 ways to retain marketing talent — and why it’s important to do so

Talent Management

A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent. Ruben Ugarte on December 22, 2023 The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as … Continue reading 3 ways to retain marketing talent — and why it’s important to do so →

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