Tag Archives: Implementation

10 CDP implementation mistakes to avoid

A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster. Greg Krehbiel on November 2, 2022 A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a … Continue reading 10 CDP implementation mistakes to avoid →

Five human issues that can wreck a technology implementation

Technology Transformation

Vendors, stakeholders, users and even you can cause you a lot of problems. Steve Petersen on July 7, 2022 There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always … Continue reading Five human issues that can wreck a technology implementation →

Prepare for CDP implementation using a template for use cases

Content Management Tools

Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on. Greg Krehbiel on May 12, 2022 When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much … Continue reading Prepare for CDP implementation using a template for use cases →

Getting the right people to support your CDP implementation

Content Strategy

ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP. Chris Wood on April 21, 2022 A lot of research and planning goes into selecting the right customer data platform. But once you’ve decided on a CDP to implement, you have to know who else is going … Continue reading Getting the right people to support your CDP implementation →

CRM implementation, eco-friendly branding: Friday’s daily brief

CRM Software

Plus, alternative identifier pandemonium Chris Wood on April 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading CRM implementation, eco-friendly branding: Friday’s daily brief →

8 CRM Implementation Best Practices for Small Businesses

Small Business

Jake Sheridan — December 1, 2019 Follow @jsvxc Did you know that 83% of online shoppers require help from customer support before they can complete their purchase? The journey from a lead to customer is one of the most important aspects of a small business. Making sure your team follows best practices when using a … Continue reading 8 CRM Implementation Best Practices for Small Businesses →

How to Form a CRM Implementation Plan That Drives Adoption

Customer Relationship Managemnet

Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption →

3 Ways To Get Your Strategy Implementation Off On the Right Foot

Strategy

Ted K. Jackson — February 2, 2018 Follow @clearpointstrat — February 2, 2018 Many organizations don’t put strategy at the center of their management process. These organizations tend to think of strategy as a once-a-year off-site where the leadership team dreams big and thinks of new, interesting ideas…before they go back to their normal scheduled … Continue reading 3 Ways To Get Your Strategy Implementation Off On the Right Foot →

3 tips to make every martech implementation a success

Marketing Automation

Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success →

Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes

SEO Mistakes

Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes →