Jake Sheridan — December 1, 2019 Follow @jsvxc Did you know that 83% of online shoppers require help from customer support before they can complete their purchase? The journey from a lead to customer is one of the most important aspects of a small business. Making sure your team follows best practices when using a … Continue reading 8 CRM Implementation Best Practices for Small Businesses
Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption
Ted K. Jackson — February 2, 2018 Follow @clearpointstrat — February 2, 2018 Many organizations don’t put strategy at the center of their management process. These organizations tend to think of strategy as a once-a-year off-site where the leadership team dreams big and thinks of new, interesting ideas…before they go back to their normal scheduled … Continue reading 3 Ways To Get Your Strategy Implementation Off On the Right Foot
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success
Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
Taylor Nelson — November 3, 2016 Follow @TaylorNelsonLR— November 3, 2016 My favorite movie on marketing is You’ve Got Mail with Tom Hanks and Meg Ryan. The movie teaches one of the most valuable marketing lessons I’ve learned: what happens speed of implementation meets the law of shitty click throughs. All you need to know … Continue reading Speed of Implementation and The Law of Shitty Click Throughs
by Peg Miller Follow @PegMillerOctober 15, 2016 Avoid these six common pitfalls and help your team survive the challenges of your next marketing technology implementation. Gartner has predicted that CMOs will outspend CIOs by 2017. IDC predicts CMOs will drive marketing technology spending to $ 32.3B by 2018. IDC notes that CMOs’ influence has moved … Continue reading How to Survive Any MarTech Implementation
by John NolanOctober 8, 2016 An ISO 9001:2015 implementation can be a complex and demanding process, which may take from 6 to 12 months depending on your organizational size and structure and other influencing factors. Most project managers will find many challenges during the implementation phase, which we looked at in the article What are … Continue reading 5 Tips to Ensure Your ISO 9001:2015 Implementation is Successful
by Stephen Jeske Follow @stephenjeskeAugust 23, 2016 If you thought Pinterest was just another social media site, think again. In June, the company released information on “new ways to shop with Pinterest,” cementing its position as a viable purchasing platform. Granted, it’s been about year since they introduced a way to buy stuff found on … Continue reading How Pinterest’s Shopping Cart Implementation Affects Marketers
by Roman Kniahynyckyj July 28, 2016 Follow @kniahynyckyjJuly 28, 2016 We’ve been working with a number of clients who’ve chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we’ve encountered in those successes have taught us some important lessons – the secrets of … Continue reading 3 Secrets To A Successful Growth Driven Design Implementation
