Tag Archives: Implementation

Five human issues that can wreck a technology implementation

Vendors, stakeholders, users and even you can cause you a lot of problems. Steve Petersen on July 7, 2022 There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always … Continue reading Five human issues that can wreck a technology implementation

CRM implementation, eco-friendly branding: Friday’s daily brief

Plus, alternative identifier pandemonium Chris Wood on April 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading CRM implementation, eco-friendly branding: Friday’s daily brief

How to Form a CRM Implementation Plan That Drives Adoption

Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption

3 Ways To Get Your Strategy Implementation Off On the Right Foot

Ted K. Jackson — February 2, 2018 Follow @clearpointstrat — February 2, 2018 Many organizations don’t put strategy at the center of their management process. These organizations tend to think of strategy as a once-a-year off-site where the leadership team dreams big and thinks of new, interesting ideas…before they go back to their normal scheduled … Continue reading 3 Ways To Get Your Strategy Implementation Off On the Right Foot

3 tips to make every martech implementation a success

Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Mary Wallace on February 1, 2018 Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the … Continue reading 3 tips to make every martech implementation a success

Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes

Anna Lebedeva — March 7, 2017 Follow @DigitalAnya— March 7, 2017 Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so … Continue reading Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes