By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs
Tag Archives: Imperative
The business imperative behind inclusion and diversity
How to manage, enrich and diversity your talent portfolio Kim Davis on April 12, 2021 In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the … Continue reading The business imperative behind inclusion and diversity
Why Digital Marketing Is Imperative During Uncertain Times
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative.
Business Leader Imperative: What You Need to Know
Daniel Burrus — October 29, 2019 Follow @DanielBurrus Have you ever wished you could predict the future? What would you do if you could clearly see critical changes in the months and years ahead and use them to shape your future instead of just letting it unfold by default? I have good news for you: … Continue reading Business Leader Imperative: What You Need to Know
A Strategic Imperative for Anticipatory Leaders Is Cognitive Performance
Daniel Burrus — September 26, 2018 Follow @DanielBurrus — September 26, 2018 AI and cognitive computing have grabbed headlines. Yet, anticipatory leaders know that the elevation of cognitive performance among teams is key to maximize results. Leaders need to help their teams of professionals improve how they envision opportunities, manage downside risks and achieve greater … Continue reading A Strategic Imperative for Anticipatory Leaders Is Cognitive Performance
Lead, Transform, Operate: A 3-Step Imperative for the Modern CFO
Nathan Ive — August 16, 2017 — August 16, 2017 CFOs today face several ever-evolving challenges. Digital disruption continues to change the way business gets done everywhere from self-driving cars to closing the books. Additionally, businesses embracing hybrid business models that are bridging the internet-brick and mortar gap need to experiment and innovate without spending … Continue reading Lead, Transform, Operate: A 3-Step Imperative for the Modern CFO
Digitizing HR: Why It Is Imperative For Organizational Success
Sireesha Allaparthi — November 21, 2016 Follow @sutisoft— November 21, 2016 Digital transformation is creating waves across all the business functions and processes, and HRM is no exception. Digitizing HRM is about ensuring reliable access, and connecting and leveraging skilled professionals by implementing strategies that use digital connections and tools. Digital technologies can empower HR … Continue reading Digitizing HR: Why It Is Imperative For Organizational Success
The Data Quality Imperative
by Ted McConnell, Featured Contributor, October 13, 2016 Earlier this month, OMD’s Julie Fleischer and Neustar’s Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl by highlighting a simple truth: We lack data integrity standards. Advertisers are becoming skeptical of claims about data. We owe them some accountability, but … Continue reading The Data Quality Imperative
Company Transformation is Imperative
by Brent Pohlman Follow @brentpohlmanOctober 13, 2016 Company transformation is the key to a successful marketing initiative. ( Key to Success) Over the last few months this topic has really hit home. For many years, I worked with marketers, client service, account managers and sales staff implementing marketing initiatives and developing new ways to promote … Continue reading Company Transformation is Imperative
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