by Ted McConnell, Featured Contributor, October 13, 2016 Earlier this month, OMD’s Julie Fleischer and Neustar’s Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl by highlighting a simple truth: We lack data integrity standards. Advertisers are becoming skeptical of claims about data. We owe them some accountability, but … Continue reading The Data Quality Imperative
Tag Archives: Imperative
Company Transformation is Imperative
by Brent Pohlman Follow @brentpohlmanOctober 13, 2016 Company transformation is the key to a successful marketing initiative. ( Key to Success) Over the last few months this topic has really hit home. For many years, I worked with marketers, client service, account managers and sales staff implementing marketing initiatives and developing new ways to promote … Continue reading Company Transformation is Imperative
Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]
by Megan Tonzi November 28, 2015November 28, 2015 Are your reps improving their data and conversions? According to Dun & Bradstreet’s State of B2B Marketing Data 2015, 54% of the 223M+ data records that were analyzed did not include a phone number. Organizations that are lacking a complete and consistent view of their prospects run … Continue reading Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]
Service Excellence: The New Imperative
John CameronOctober 10, 2015 The success of your company hinges on many things, but one of the most critical is how your team performs in customer experience management (CEM). It is the customer experience that determines sales, profits and ultimately business success. Studies have shown that companies with a 90-percent or greater level of customer … Continue reading Service Excellence: The New Imperative
4 Reasons Social Collaboration Is a Business Imperative
Shelly DuttonApril 21, 2015 For more than 1.5 billion people worldwide, it’s a daily ritual to visit a social site to review feeds, upload pictures, share stories, and work toward common good. In the last few years, social technology has become a cultural, social, and economic phenomenon. We’ve watched personal triumphs and tragedies, as well … Continue reading 4 Reasons Social Collaboration Is a Business Imperative
8 Reasons Why Loyalty Programs Are Imperative For Marketers
If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014 Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers
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