Tag Archives: Impact

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact by Laurie Sullivan @lauriesullivan, August 24, 2023 Global advertising spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024 — but just five companies will carry the weight. 2024 will become the … Continue reading Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact →

The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic

Politics By Technology

The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic by Joe Mandese @mp_joemandese, August 4, 2023 I had an interesting conversation with digital political media-buying expert Grace Briscoe on the impact of Xandr’s decision to ban political advertisers from its platform, and the bottom line is depending on how far the Microsoft digital advertising unit … Continue reading The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic →

Generative AI’s Positive and Negative Impact on In-House Legal Teams

Generative AI

Generative AI’s Positive and Negative Impact on In-House Legal Teams Nate Nead / Jul 24, 2023 Generative Artificial Intelligence (AI) has become increasingly relevant in various industries such as banking, healthcare, and retail. When these AI capabilities are applied to the legal services domain, it opens up avenues for streamlining mundane tasks and tackling … Continue reading Generative AI’s Positive and Negative Impact on In-House Legal Teams →

How Regulatory Requirements Impact Software Development in 2023

Software Development

How Regulatory Requirements Impact Software Development in 2023 Dilyan Dimitrov / Jul 11, 2023 The world of tech regulation is ever-changing as new technologies, guidelines, and reporting requirements arise. If you’re developing software in such a rapidly evolving landscape, you’ll have an increasing number of challenges to overcome. With new regulations set to go … Continue reading How Regulatory Requirements Impact Software Development in 2023 →

Search’s Influence Demonstrated In Total Economic Impact Study

Search Platforms

Search’s Influence Demonstrated In Total Economic Impact Study by Laurie Sullivan @lauriesullivan, June 29, 2023 Search on ecommerce websites and across enterprises has improved in the past few years but still, most of the technology is not on par with Google or Bing. On ecommerce sites, consumers often cannot find what they want and abandon … Continue reading Search’s Influence Demonstrated In Total Economic Impact Study →

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds

Advertisement Platforms

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds →

McKinsey Analyzes Economic Impact Of Generative AI

Generative AI

McKinsey Analyzes Economic Impact Of Generative AI by Laurie Sullivan @lauriesullivan, June 16, 2023 The impact of generative artificial intelligence (GAI) on productivity could add trillions of dollars to the global economy, according to data released this week from McKinsey & Company. The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually … Continue reading McKinsey Analyzes Economic Impact Of Generative AI →

What inflation’s cultural impact means for marketing

Economy Inflation

Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. Kim Davis on May 26, 2023 When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, … Continue reading What inflation’s cultural impact means for marketing →

The 4 categories of AI that impact marketing: Generative AI

Marketing Automation

Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to. Greg Kihlstrom on May 19, 2023 It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform of all time to near-constant … Continue reading The 4 categories of AI that impact marketing: Generative AI →

Why AI will make the greatest impact on B2B audience insight, not content

B2B Artificial Intelligence

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content →