Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. Evan Magliocca on June 1, 2018 Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. … Continue reading I’m a customer. Please get to know me.
Virginia Franco — March 9, 2018 Follow @VAFrancoResumes — March 9, 2018 geralt / Pixabay It’s the quintessential dilemma facing a majority of my executive (and aspiring executive clients) who come to me for resume and LinkedIn writing services. They recognize that the adage “numbers speak louder than words” absolutely applies, but struggle to not … Continue reading I’m Great at My Job, but Struggle to Say it. Overcoming this Common Executive Challenge
Amanda Duncil — July 21, 2017 — July 21, 2017 Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a … Continue reading I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC
Christine Heckart — April 6, 2017 — April 6, 2017 Great marketers are great storytellers. We know a great book or movie, but marketers today have a few seconds to tell a story; seven to eight in fact. If you do a good job in the first seven seconds you might pull through a few … Continue reading This Is My Story, and I’m Sticking to It
Tara Coomans — March 30, 2017 Follow @taracoomans— March 30, 2017 What social media platforms are right for your business? Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your … Continue reading I’m Just Not That Into You – Choosing Social Platforms in 2017
Erin Dore Miller — October 29, 2016 — October 29, 2016 There’s an interesting thing that happens in recruiting. It’s something that I’ve experienced firsthand, but has also recently come up in conversation with two fellow recruiters: A candidate applies for a job, or expresses interest in an opportunity, and then goes completely silent. No … Continue reading I’m Not Going to Hunt You Down
by Steve DiGioia Follow @stevedigioiaSeptember 30, 2016 Customers appreciate your positive attitude. They prefer to buy from those they like and those that have their best interest at heart. Here’s a post adapted from my book that shows it works in the restaurant industry. Assume the sale. This is one of those phrases that is … Continue reading I’m a Waiter, Not a Salesman!
by Mark Preston July 22, 2016 Follow @MarkPreston1969July 22, 2016 Starting up a business for the first time can be very daunting and there are so many different things to think about. During my 15+ years in business, I have helped many small business start-ups. I am also a business mentor to many start-ups. I … Continue reading I’m Sick and Tired of Business Start-ups Getting Ripped Off
When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business. Brian Massey on October 16, 2015 What can you tell me about the website from this … Continue reading Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
Jonathan BrightSeptember 25, 2015 I remember when I joined Southerly I actually applied about half a year prior to getting the job. They told me the position I’d applied for was filled but they’d ‘keep my details on file’. Naturally, I dismissed this as the standard fob off and just got on with my life. … Continue reading Jobseeker? Actually, I’m Here for the Candidate Experience