by Chris Goward June 21, 2016June 21, 2016 Why do marketers insist on looking for “best practices” and “conversion rate optimization tips” that simply don’t work? A few years ago, I wrote a blog post called “31 Conversion Optimization Tips – How to Increase Conversion Rates”. Early in the post, I explained that these so-called … Continue reading Conversion Rate Optimization Best Practice: Ignore Best Practices
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
by Catherine Tims June 20, 2016 Follow @ivyleaguewriterJune 20, 2016 Being Ignorant of Negative SEO is like Ignoring a Sore Tooth Keeping up with SEO practices and knowing what’s right for your website may seem impossible, but if you want to stay online and remain part of the digital world, you have to keep at … Continue reading Why You Shouldn’t Ignore Negative SEO
by Christopher Riegger May 18, 2016 Follow @chrisrieggerMay 18, 2016 Social contests are like your precocious, 8-year-old nephew. They seem smart, you’re not sure you understand them, and 10 years ago they didn’t exist. So what are social contests? And should you consider running one at your business? I recently did a search to find … Continue reading Social Contests in 2016 – What’s Changed and Why You Can’t Ignore Them
by Kim Niemi May 18, 2016 Follow @KimNiemiDMGMay 18, 2016 With the many channels consumers have to provide feedback to your business – from online review sites to social media pages – knowing where to focus your attention can be overwhelming. Luckily there are plenty of killer social monitoring solutions so businesses can easily automate … Continue reading 3 Types of Consumer Feedback You Should Not Ignore (And How to Respond to Them)
by Susan Tucker April 11, 2016 Follow @getsusanmktgApril 11, 2016 Small business owners are constantly on the lookout for ways in which to grow and prosper, as such, social media is becoming more and more of a requirement rather than a fun little side project. While most owners are really beginning to understand the power … Continue reading New Social Media Sites Small Business Owners Can’t Ignore
by Priya Florence Shah March 21, 2016 Follow @PriyaFlorenceMarch 21, 2016 In the process of providing social media services to a number of local businesses, I have found one strategy that works brilliantly – Facebook Advertising. While social media marketing generally takes time to produce results, and does so slowly at best, Facebook’s local business … Continue reading 6 Reasons Why Your Local Business Can’t Ignore Facebook Advertising
by Greetje den Holder January 14, 2016 Follow @GdenHolderJanuary 14, 2016 We all know the following situation. We have all been there. You see a nice Tweet or Mention and you read the account’s bio. You may even read some of the other Tweets of that person. You think it looks interesting and you decide … Continue reading 5 Urgent Reasons Why an Entrepreneur Should Ignore TrueTwit
by Robert Mening December 30, 2015December 30, 2015 Have you ever landed on a website that seemed to take forever to load? Didn’t you want to slam your head against your computer screen in frustration? Have you ever considered that maybe your site is that site and that your web visitors are thinking the exact … Continue reading 4 Reasons You Shouldn’t Ignore Your Website’s Page Speed
Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments. Pauline Jakober on December 29, 2015 at 11:15 am Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands … Continue reading 3 PPC Trends And Tactics You Can’t Ignore In 2016
