Tag Archives: Ideal

The Ideal CFO Skills

Alan HartJune 29, 2015 What qualities are essential and what CFOs should really focus on There was a recent discussion topic on Proformative.com titled “The Ideal CFO Skills” . It evolved from a question by a Proformative member trying to get a better understanding of what CFOs should devote their time to and what basic … Continue reading The Ideal CFO Skills →

What Characterizes an Ideal SaaS Company?

SaaS

Omri YacubovichMay 26, 2015 For the last 6 years I’ve been involved with Software-as-a-service (SaaS) startups. Marketing for SaaS companies is unique and challenging as ROI is usually a question of future series of transactions (recurring ones), and certain levels of churn. It doesn’t matter if you consider to start your own SaaS company or to … Continue reading What Characterizes an Ideal SaaS Company? →

Name Game: How To Target And Achieve Ideal Results

Innovation

Jeff KorhanMay 10, 2015 One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first … Continue reading Name Game: How To Target And Achieve Ideal Results →

Finding Your Ideal Client — Myth Or Mastery?

Customer Relationship Managemnet

Brian BasilicoMarch 21, 2015 Which One Of These Things Is Not Like The Others? Santa Claus, Leprechauns, the Easter Bunny or the Ideal Customer. Obviously, the first three have holidays associated with them, so why does the ideal customer not have a holiday? Because every day is ideal customer day! My guess is that you … Continue reading Finding Your Ideal Client — Myth Or Mastery? →

Got Team Spirit? Building The Ideal Company Culture

Productivity

Business.comMarch 20, 2015 If your business is a revolving door for employees, it’s probably not the pay or the customers. You might just have an issue with your company’s culture. Creating a positive work environment means having realistic expectations not just for your staff, but also for yourself as a boss. Expecting your employees to … Continue reading Got Team Spirit? Building The Ideal Company Culture →

Become One With Your Ideal Audience

Content Marketing

Jeff KorhanMarch 9, 2015 This is for you. That’s the voice of online content that connects with its ideal audience. It speaks from a place that says, “We think you are going to like this.” My research for presenting social media and content marketing programs at several different green industry (landscape companies) this year revealed … Continue reading Become One With Your Ideal Audience →

The Ideal Business Transition

Business Improvement

Kathy Richardson-MauroMarch 1, 2015 There are millions of baby boomer business owners who have to transition their business to others in order to ensure business continuity and provide financial liquidity to fund the rest of their lives. Owners sometimes ask us what the ideal transition is as if it’s a “one size fits all” proposition. … Continue reading The Ideal Business Transition →

7 Elements of The Ideal Ecommerce Marketing Mix

eCommerce

Jason DeaFebruary 22, 2015 What are the major elements that contribute to a high performance ecommerce business? Well truth be told there are probably a million of tiny elements. After all retail is detail. The lesson there is that ecommerce is never quite as easy as the blogs (like this one) make it sound. You … Continue reading 7 Elements of The Ideal Ecommerce Marketing Mix →

What is the Ideal Blogging Frequency For Your Business?

Content Marketing

Mark SchaeferFebruary 10, 2015 Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the … Continue reading What is the Ideal Blogging Frequency For Your Business? →