by Jean Moncrieff April 25, 2016 Follow @eyejeanApril 25, 2016 One of the fundamental elements of any good marketing strategy is a well defined target audience. Casting a wide net and attempting to attract any business that remotely matches your offering is by no means an effective strategy. Often companies hungry for growth pursue this … Continue reading 4 Steps to Identify Your Ideal Customer
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O’Brien shares his go-to method. Brad O’Brien on April 1, 2016 There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. … Continue reading The ideal Facebook advertising structure: single objective
by Charlie Cooper March 12, 2016March 12, 2016 As your company thinks about creating the ideal B2B mobile eCommerce experience, it’s important to put yourself in the customer’s shoes. From a customer’s perspective, the ideal mobile eCommerce experience should be: Easy on the eyes. It’s not just about creating a pretty mobile eCommerce site. It’s … Continue reading What is the Ideal B2B Mobile eCommerce Experience?
by Karen Repoli March 8, 2016 Follow @karenrepoliMarch 8, 2016 Can your audience find your site? Anthony, a new business coach, recently spoke to me about internet marketing. Basically he wanted to know how to get his website to rank on Google. I asked, “Have you checked your analytics on your site?” The answer was … Continue reading Can Your Ideal Prospect FIND Your Website?
by Susan Friesen February 24, 2016 Follow @https://twitter.com/eVisionMediaFebruary 24, 2016 Do you know what is the #1 requested headline I am asked to add to a website’s home page? I get this request so often, and see it even more often, that I am compelled to write about it in hopes to share just how … Continue reading The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client
by Karen Repoli February 15, 2016 Follow @karenrepoliFebruary 15, 2016 Congratulations, Entrepreneur! Your business is off to a solid start. You have a website, you have some testimonials, you have a list of services, and you know how much you want to charge. Now, how do you get your target audience to notice you? What … Continue reading How To Use Blogging To Attract Your Ideal Client
Is an influx of data clouding our creativity? At the 2015 Web Summit conference, contributor Matt Clough shares ideas on the topic from expert speakers, who also explore how marketers must adapt in the digital age. Matt Clough on November 5, 2015 Digital marketing is currently the staging ground for a battle between a seemingly … Continue reading Creating The Ideal Creative Atmosphere: Lessons From Web Summit
Brian TaylorAugust 10, 2015 In your search for the perfect E-Commerce platform you might have stumbled upon numerous results. One of those results must have been Magento, which is currently the most popular platform in the US. If you haven’t, go check out the brief summary of what Magento has to offer. If you have, … Continue reading Why Magento is Ideal for E-Commerce [Infographic]
Joe AuerAugust 3, 2015 A lot of people who do search engine optimization for a living think in terms of how to manipulate Google so that their site will show up more highly. There will always be ways to manipulate the search results, but Google is getting better and better at what it does, and … Continue reading The Ideal Site In Google’s Eyes
Leah MurrayJuly 12, 2015 What do people look for in an influencer? How can I get noticed by marketers? We get these questions a lot, and usually, the answer is “it depends.” It depends on the industry, it depends on the brand. It depends on the specific campaign the marketer has in mind. We wrote … Continue reading Are You An Ideal Influencer? [Infographic]
