Tag Archives: Ideal

3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves

Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves

Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

How To Decide On An Ideal Business Model For Knowledge Commerce

Shobha Ponnappa — March 27, 2020 Your Ideal Business Model Is The Way You Choose To Make Money Through Your Products Or Around Them Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, … Continue reading How To Decide On An Ideal Business Model For Knowledge Commerce

How to Create the Ideal Shift Schedule for your Customer Service Team

Rohit Viswanathan — March 10, 2020 Your customer service team plays a vital role in keeping clients happy and enabling business growth. From dealing with varying degrees of customer emotions to putting the required effort into solving problems as quickly as possible, it can be a very demanding job. If employees need to perform at … Continue reading How to Create the Ideal Shift Schedule for your Customer Service Team

How Long Should Videos Be: The Ideal Social Video Length for Every Platform

Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform

Once you’ve defined your ideal customer, it’s buyer activity that matters most

By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most