by Scott Barnett February 13, 2016 Follow @scottabarnettFebruary 13, 2016 There is a lot of attention paid to “Local Search” these days, and for good reason. It has become apparent that a large number of us search for things we are looking for in that moment, and from our cell phones. This is the latest … Continue reading Local Search Starts With Your Hyperlocal Publisher
by Scott Barnett January 30, 2016 Follow @scottabarnettJanuary 30, 2016 In our post discussing what we’re working on in 2016, when it comes to local search, we mention that: Google and Bing strive to find the ‘best’ answers to users queries when they search. So, when it comes to goods and services in a local … Continue reading Local Search and the Hyperlocal Publisher Advantage
Scott BarnettAugust 9, 2015 I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strategies for local marketers now that Facebook was killing organic reach. One suggestion was to “add social relationship tools to your own site.” … Continue reading The Most Effective Hyperlocal Marketing Strategy
As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015 On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting
John W HayesMarch 3, 2015 I’m convinced that email marketing can be successfully used by any type of business regardless of size, location, or industry vertical. Some businesses are more open to this conviction. Take for example an online retail business and it would be very easy to see how they could use email to … Continue reading Hyper-Local Selling – Email Marketing Lessons From a Small Island
by Craig Ellis October 15th, 2014 Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC’s (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation … Continue reading 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC
