A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce Dr Shamael Zaheer Khan / Sep 29, 2023 “Hyperlocal e-commerce has been a harbinger of good times for twenty-first-century businesses, modern-age entrepreneurs, and contemporary consumers. They all have been left spellbound by the unbridled leaps it has made in the industry with the help of … Continue reading A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce
New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies. Chris Wood on December 17, 2021 Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home … Continue reading Digital out-of-home advertisers seek hyper-local, contextual targeting
Nextdoor Dabbles In Hyper-Local Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2019 Neighborhood social network Nextdoor has introduced an advertising offering it calls Local Deals that allows businesses, service providers, and neighbors for hire to target advertisements and marketing to the people in their neighborhood. Neighbors for hire would include anyone who offers … Continue reading Nextdoor Dabbles In Hyper-Local Advertising
Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. Len Shneyder on March 18, 2019 at 8:00 am Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the … Continue reading Think global but send hyperlocal email communications
ZOG Digital — April 7, 2017 Follow @zogdigital— April 7, 2017 In the last two years, more searches were conducted on mobile devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to … Continue reading Hyperlocal, Hyper-focused: Online Tips for Offline Traffic
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. Jim Yu on February 22, 2017 The conversation about local search is not a new one; marketers … Continue reading Hyperlocal marketing will soar in 2017: 5 tips to stay on top
by Scott Barnett April 22, 2016 Follow @scottabarnettApril 22, 2016 Google recently publicly mentioned the top three ranking factors in their search engine. One of them, RankBrain, is machine-learning technology that experts will spend countless hours trying to figure out, but I’m guessing Google will stay one (or 100) steps ahead of them. The other … Continue reading Backlinks: the Missing Link to Hyperlocal SEO
by Scott Barnett March 5, 2016 Follow @scottabarnettMarch 5, 2016 Brian Dean is a well known and popular SEO expert. He recently wrote a lengthy blog post that discussed what they learned about SEO from analyzing over 1 million Google search results. It’s a lengthy and somewhat technical overview. As I reviewed his post, I … Continue reading SEO and Local Authority for Hyperlocal Publishers
by Scott Barnett February 13, 2016 Follow @scottabarnettFebruary 13, 2016 There is a lot of attention paid to “Local Search” these days, and for good reason. It has become apparent that a large number of us search for things we are looking for in that moment, and from our cell phones. This is the latest … Continue reading Local Search Starts With Your Hyperlocal Publisher
