Tag Archives: Hyperlocal

Hyperlocal, Hyper-focused: Online Tips for Offline Traffic

ZOG Digital — April 7, 2017 Follow @zogdigital— April 7, 2017 In the last two years, more searches were conducted on mobile devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to … Continue reading Hyperlocal, Hyper-focused: Online Tips for Offline Traffic

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. Jim Yu on February 22, 2017   The conversation about local search is not a new one; marketers … Continue reading Hyperlocal marketing will soar in 2017: 5 tips to stay on top

Backlinks: the Missing Link to Hyperlocal SEO

by Scott Barnett April 22, 2016 Follow @scottabarnettApril 22, 2016 Google recently publicly mentioned the top three ranking factors in their search engine. One of them, RankBrain, is machine-learning technology that experts will spend countless hours trying to figure out, but I’m guessing Google will stay one (or 100) steps ahead of them. The other … Continue reading Backlinks: the Missing Link to Hyperlocal SEO

The Most Effective Hyperlocal Marketing Strategy

Scott BarnettAugust 9, 2015 I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strategies for local marketers now that Facebook was killing organic reach. One suggestion was to “add social relationship tools to your own site.” … Continue reading The Most Effective Hyperlocal Marketing Strategy

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015  On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

Hyper-Local Selling – Email Marketing Lessons From a Small Island

John W HayesMarch 3, 2015 I’m convinced that email marketing can be successfully used by any type of business regardless of size, location, or industry vertical. Some businesses are more open to this conviction. Take for example an online retail business and it would be very easy to see how they could use email to … Continue reading Hyper-Local Selling – Email Marketing Lessons From a Small Island

23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

by Craig Ellis October 15th, 2014 Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC’s (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation … Continue reading 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC