Amanda Oliver — November 14, 2017 — November 14, 2017 Over the last year, Instagram has rolled out platform-wide improvements for targeting, video ads, and more. They also added the ability to run ads in Instagram Stories as of March. With almost a billion people now on Instagram and 300 million people watching Instagram Stories … Continue reading Instagram Ad Changes You Must Know to Master the Holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. Todd Saunders on November 14, 2017 We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty … Continue reading 3 last-minute Google Shopping tricks to level up your account for the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. Christi Olson on November 9, 2017 Whether you are ready or not, here come the holidays! Black Friday is only three … Continue reading 5 surprising paid-search insights to help you win the holidays
Natalie Petersen — October 31, 2017 — October 31, 2017 darkmoon1968 / Pixabay Can you believe October is almost over? We are heading fast into the holiday season; this likely means your business is extra busy while you and your staff plan vacations – which means you’ll be away from the office and potentially unplugged … Continue reading Preparing for the Holidays: How to Create Digital Content
Patrick Hutchison — October 31, 2017 — October 31, 2017 What They Are Showcase Shopping Ads allow online merchants to engage users earlier in the purchase journey, when those users are discovering what to buy and where to buy it. They also let you curate richer user experiences by letting you match broad search terms … Continue reading Showcase Shopping Ads: A Powerful Tool for the Holidays
Carol Stephen — October 20, 2017 Follow @Carol_Stephen — October 20, 2017 How to Succeed with Social Media During the Holidays Embrace the Holidays Don’t be one of those people who believes that no business gets done during the holidays. People do business with those they know, like, and trust. So this is your big … Continue reading How to Succeed with Social Media During the Holidays
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season. Adam Weiss on September 29, 2017 With the holidays fast approaching, now is the time for brands … Continue reading Affiliate marketing strategies for success during the holidays
Paul Trujillo — September 27, 2017 Follow @TruPaultx — September 27, 2017 ellisedelacruz / Pixabay It may be only fall, but the retail industry is already well into the holiday spirit. Take a stroll into any specialty shop or local department store and you will notice at least one aisle decked out with reds, greens, … Continue reading How Inventory Management Makes The Holidays Merry
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared. Evan Magliocca on August 21, 2017 The holiday season is in the air. Can you feel it? It’s almost like that first day of fall, when the … Continue reading The holidays hinge on your marketing ecosystem
David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities
