With Halloween behind us, it’s full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season. Katy Keim on November 10, 2015 It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? … Continue reading The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
John W HayesOctober 13, 2015 Brace yourselves; things are going to get pretty crazy around here very soon. The holidays are just around the corner, and marketing teams around the globe are gearing up for the busiest and (hopefully) most lucrative time of the year. The holidays represent a time for marketers to shine. Make … Continue reading How to Make Your Emails Stand Out From the Crowd During the Holidays
Dionte PoundsOctober 6, 2015 Businesses kick their marketing efforts into high gear during the holiday season – which is technically from Thanksgiving until the New Year, even though I’ve seen people hanging Christmas lights from their windows before others start carving pumpkins. Many times, businesses depend on strong sales during the holidays to take them … Continue reading 5 Ways the Smart SEM Manager Prepares for the Holidays
Spencer DurrantOctober 1, 2015 This holiday season, consumers are expected to spend nearly $ 885 billion, and retailers across the globe are looking for ways to increase their individual share of that revenue pie. For big box retailers like Walmart, Best Buy and Home Depot, product line expansion is a key part of their holiday … Continue reading The Unexpected Way to Effectively Expand Your Catalog for the Holidays
Larisa BedgoodSeptember 29, 2015 It happened today- I wasn’t expecting it- but it happened. I received an email promoting the holidays. It’s September! But, hey, no better time than the present to start crossing people off the shopping list, right? It makes sense why retailers are trying to get a head start as there’s billions … Continue reading Three Ways to Prepare Your Email Marketing for the Holidays
Sanjay AroraSeptember 6, 2015 Last year’s U.S. holiday ecommerce sales reached a total of $ 100 billion, and some studies are already expecting U.S. customers to up their spending this year by more than 500%, totaling $ 616.5 billion over the course of the winter holidays. That’s a lot of potential uplift for your business … Continue reading How to Optimize Site Search and Navigation for the Holidays
Bill WallsJuly 4, 2015 As holidays approach and you scan your work to-do list, somewhere near the bottom is usually the reminder to pause your adwords campaigns. You know spending the money on your campaigns during certain holidays is not worth it to you, so you need to turn them off for a few days. … Continue reading How To Pause Your Adwords Campaigns During Holidays
Lenox PowellMarch 31, 2015 Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Spring is here, and with it a few … Continue reading Grow Your Online Sales With Spring Holidays And Observances!
Jessica Hasson December 17, 2014 The holiday season is unarguably the busiest time of the year for most businesses and the most profitable, as up to 40% of yearly sales for an SMB take place during November and December. While holiday shopping can be hectic for your business, it can also be chaotic for … Continue reading Creating a Happy Customer Throughout the Holidays [Infographic]
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers. Jordan Elkind on December 17, 2014 It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to the Custora … Continue reading 3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
