Tag Archives: holiday

10 Tips For A Very Merry Email Marketing Holiday Season

With the holiday season upon us, it’s time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of coal and getting truly merry email marketing results. Chad White on November 3, 2015 Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past … Continue reading 10 Tips For A Very Merry Email Marketing Holiday Season

Why You Should Start Gearing Up For Holiday Emails Today—And 5 Ways To Do It

Amanda ClarkNovember 3, 2015 We’re still a few days away from celebrating Halloween, but if you’ve been out shopping lately then you’ve probably noticed plenty of Christmas décor already on display. Big-box stores and retail pharmacies know full well that, for many Americans, the holiday season has more or less begun—and to really make the … Continue reading Why You Should Start Gearing Up For Holiday Emails Today—And 5 Ways To Do It

Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales

Thomas KragelundOctober 27, 2015 November and December feature some of the biggest shopping days of the year for online retailers, concentrated particularly in the two to three weeks following the U.S. Thanksgiving holiday. Just take a quick look at how holiday revenue for brands broke down in 2014 in comparison to 2013, representing a 15% … Continue reading Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales

Planning Your Media Budget and KPIs for the Holiday Season

Sarah BurnsOctober 27, 2015 Managing your holiday media budget is key to maximizing performance during the annual shopping frenzy. Without the right strategy in place, you risk over-investing in an under-performing segment of your program, while leaving opportunity on the table in another area. Metrics that matter Before planning your holiday media budget, understand metrics. … Continue reading Planning Your Media Budget and KPIs for the Holiday Season