Lindsay BayukNovember 7, 2015 It seems every holiday season needs to come with a pep talk or a personal track and field coach. It’s the 100-meter dash you’ve been training for all year. Somehow after the summer lull it’s hard to gear up and create the grandmaster-end-of-year-plan. With so much opportunity for small businesses from … Continue reading A 5 Step Holiday Sanity Plan for Small Businesses
Tag Archives: holiday
10 Tips For A Very Merry Email Marketing Holiday Season
With the holiday season upon us, it’s time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of coal and getting truly merry email marketing results. Chad White on November 3, 2015 Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past … Continue reading 10 Tips For A Very Merry Email Marketing Holiday Season
Why You Should Start Gearing Up For Holiday Emails Today—And 5 Ways To Do It
Amanda ClarkNovember 3, 2015 We’re still a few days away from celebrating Halloween, but if you’ve been out shopping lately then you’ve probably noticed plenty of Christmas décor already on display. Big-box stores and retail pharmacies know full well that, for many Americans, the holiday season has more or less begun—and to really make the … Continue reading Why You Should Start Gearing Up For Holiday Emails Today—And 5 Ways To Do It
5 (Mostly) Fast Ways to Optimize Your Website for Holiday Shoppers
Marc HummelOctober 30, 2015 Ecommerce sales could reach $ 2.5 billion this Cyber Monday, if the rate of increase of previous years stays roughly the same. That’s up from just $ 48 million in 2005, when the NRF first coined the phrase. As we said earlier this week, it’s OK if you’re a procrastinator, and … Continue reading 5 (Mostly) Fast Ways to Optimize Your Website for Holiday Shoppers
4 Ways to Use Pinterest to Power Your Holiday Marketing
Azure CollierOctober 28, 2015 Was Pinterest a part of your holiday marketing plan last year? Even if you’re brand new to Pinterest, the holiday season is a great time to start. People use Pinterest to decide what to buy and how to celebrate during the holiday season. Making sure your business is visible could drive … Continue reading 4 Ways to Use Pinterest to Power Your Holiday Marketing
Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales
Thomas KragelundOctober 27, 2015 November and December feature some of the biggest shopping days of the year for online retailers, concentrated particularly in the two to three weeks following the U.S. Thanksgiving holiday. Just take a quick look at how holiday revenue for brands broke down in 2014 in comparison to 2013, representing a 15% … Continue reading Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales
Planning Your Media Budget and KPIs for the Holiday Season
Sarah BurnsOctober 27, 2015 Managing your holiday media budget is key to maximizing performance during the annual shopping frenzy. Without the right strategy in place, you risk over-investing in an under-performing segment of your program, while leaving opportunity on the table in another area. Metrics that matter Before planning your holiday media budget, understand metrics. … Continue reading Planning Your Media Budget and KPIs for the Holiday Season
How To Kick Off Your Holiday Email Strategy With A Whiteboard
Sasha SeddonOctober 26, 2015 When coming up with Christmas present ideas, what’s your strategy? Do you shop around to see what’s in fashion? Recycle an old gift from last year? Find out what other people are getting the recipient? When strategizing your holiday email marketing, try a mixture of these. Get the team together for … Continue reading How To Kick Off Your Holiday Email Strategy With A Whiteboard
Top 5 Email Marketing Tips for the Holiday Season
Daryl ColwellOctober 26, 2015 Attention email marketers – it’s time to start preparing for the holidays! With retail sales projected to rake in up to $ 965 billion between November and January, a 4% increase from last year, there is ample opportunity to get a piece of the holiday advertising pie. And according to Forrester … Continue reading Top 5 Email Marketing Tips for the Holiday Season
Driving Holiday Email Success With Social Images
Lalit ChopraOctober 24, 2015 The holiday marketing season is here, and the pressure is on. If you’re a retailer, holiday revenue can make or break your year. eMarketer predicts holiday shopping will account for 18.5% of annual retail sales in 2015. To add to the stress, marketers relying on email campaigns to reach shoppers are … Continue reading Driving Holiday Email Success With Social Images