Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
The targeting will be based on people’s posting and interaction with posts containing holiday-related keywords. Martin Beck on November 20, 2015 Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly … Continue reading Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
by Joel Goldstein November 20, 2015 Follow @joelgoldsteinNovember 20, 2015 Black Friday, Small Business Saturday, Cyber Monday… are you ready for the business boom that comes every holiday season? Consumers tend to loosen the purse strings during this time of year, so if your business is prepared, you could see huge sales spikes in a … Continue reading Tips for Retail Success During the Holiday Season
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last. Barry Levine on November 16, 2015 Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with … Continue reading Here’s How Marketing Tech Is Different This Holiday Season
by Brittany Berger November 14, 2015 Follow @bberg1010November 14, 2015 It’s pretty normal any time of year for the social media department to look like a hurricane has just swept through it, with so much going on. But during the holidays, it’s practically expected. Every day, you’re receiving word of another campaign being added to … Continue reading 4 Ways to Prep Your Social Media for Holiday Marketing Madness
by Ellery Long November 12, 2015November 12, 2015 Black Friday and Cyber Monday are on the horizon and soon those holiday shipping deadlines will be upon us. While you might have your holiday promotion engine revving at maximum RPM, don’t overlook a critical part of your marketing mix…social media. One of the most powerful aspects … Continue reading It’s Not Too Late! Five Ways To Make This A Social Holiday Season
by Kathy Berardi November 11, 2015 Follow @redclipvideoNovember 11, 2015 The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Video is a creative way to get your message across or share a personal greeting from your team. Since … Continue reading 3 Ways to Use Video to Engage Your B2B Audience This Holiday Season
by Denise Chan November 10, 2015 Follow @https://twitter.com/mailjetNovember 10, 2015 Hurray! You’ve sent your first holiday email. Now what? You might be tempted to head off and celebrate this momentous step, but before you do – be sure to carve out some time to learn from this first send. Reviewing your KPIs will help you … Continue reading Dissecting The Success Of Your First Holiday Email Send
