Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts. Allan Haims on December 18, 2015 This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while … Continue reading Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
by Ron Johnson December 18, 2015 Follow @cyberoptikDecember 18, 2015 Winter holidays are your last chance this year to enjoy a sales boost. While your promotional discounts and offers are the core of your holiday sales, the overall look of your website creates the emotional desire to buy. Let’s be realistic: everyone offers special holiday … Continue reading How to Leverage Web Design Elements to Rock Your Holiday Sales
It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. Amy Bishop on December 18, 2015 According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge … Continue reading Grabbing Those Last-Minute Holiday Sales With Search
by Mary Long December 17, 2015 Follow @MaryCLongDecember 17, 2015 Believe it or not, affiliate marketing has been around for more than 20 years, but many businesses have yet to try it. Why? Mostly because, as Forbes points out, there are still many “myths” surrounding it. But anyone who’s not leveraging every advantage they can … Continue reading Why Holiday Advertisers Should Focus On Affiliates
by Bob Hutchins December 16, 2015 Follow @BobhutchinsDecember 16, 2015 It’s never too late to do good work. Whether you’re feeling behind the eight ball with no strategy for holiday marketing with Instagram or whether you just want to turn your marketing plan up a notch… this is the blog post for you! Just a … Continue reading Last-Minute Holiday Marketing Tips With Instagram [Infographic]
by Brett Bair December 13, 2015December 13, 2015 Holiday shopping can be a frantic experience. Even when you do it online. We’ve all been there. You fill up your cart, see if you qualify for free shipping, realize you don’t, search the web for a promo code, paste it in the little box, realize it’s … Continue reading This One Simple Strategy Delivers Consistently Better Holiday Campaigns
Columnist Scott Rayden highlights the the people, books and videos that have inspired him in his marketing career in the hopes that they can encourage and motivate you, as well. Scott Rayden on December 24, 2015 With the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach … Continue reading A Holiday Gift: 5 Sources Of Great Marketing Motivation
by Madeline Boehmer December 9, 2015 Follow @madelineboehmerDecember 9, 2015 Just like that, Thanksgiving, Black Friday, and Cyber Monday have come and gone. The NRF predicted that purchases in brick and mortar stores would increase a little but stay similar to years past, but that mobile purchases would make a bigger increase this year – … Continue reading Holiday Shoppers Are All About Mobile Purchases
by Sabrina Turman December 9, 2015December 9, 2015 Oh, the holidays! Jingles, festivities, gift-giving, and….social media surfing. Yes, you heard it right. Social media buzz continues, if not increases, during the holidays. Consumers may be spending time on last-minute holiday party touches and finishing off gift-wrapping marathons, but what happens in between all this … Continue reading Social Never Sleeps: 4 Social Media Marketing Holiday Tips
by Janette Speyer December 7, 2015 Follow @websuccessDecember 7, 2015 With Black Friday and Cyber Monday behind us, you are now gearing up for the XMAS Holiday Season. Purchasing is still on the mind of consumers, especially during this time of the year! To take advantage of the buying frenzy, there is always an opportunity … Continue reading Increase Conversion and Maximize Sales this Holiday!
