by Jessica Palmeri December 6, 2015 Follow @palmerij2December 6, 2015 The holidays are a traditional time for employers to express gratitude to their employees and to recognize their efforts in a variety of ways. These actions can increase employee satisfaction and help retain top performers. Here are seven techniques companies are using to make the … Continue reading Ho, Ho, Ho! 7 Extra Employee Perks of the Holiday Season
by Personal Branding Blog December 4, 2015December 4, 2015 Social selling for your brand isn’t limited to just one or two networks. If you really want to attract more revenue Pinterest can be a great tool to reach more leads. Would you like to have more reach on social media? Whether you are just beginning … Continue reading Get More Holiday Sales for Your Personal Brand with Pinterest
by Ryan Pinkham December 3, 2015 Follow @RyanPinkhamDecember 3, 2015 Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like … Continue reading 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
With holiday shopping in full swing, make sure you’re thoroughly prepared. Columnist David Rekuc has some tips to ensure you have a lucrative season. David Rekuc on December 3, 2015 December is here, and the holiday shopping season is off to a great start — especially for the e-commerce industry. But when the pressure is … Continue reading Last-Minute Holiday Checklist For Online Retailers
by Todd Grennan December 1, 2015December 1, 2015 GIFs are finally having their moment. After years of being ignored and dismissed as old (which they are, in computer-years, anyway) and goofy (it’s part of the charm!), in recent years people have begun embracing GIFs in all their simple, old school glory. And why not? They’re … Continue reading The Marketer’s Holiday GIF Guide
by Andrew Sheridan December 1, 2015December 1, 2015 Holiday shopping is in overdrive right now with Black Friday and Cyber Monday only days away. It’s crunch time for paid search marketers. Keywords are more competitive than ever which translates into you spending more money to get your ads seen. Holiday paid search campaigns can yield … Continue reading How to Optimize Holiday PPC: Use Call Data to Keep a Finger on the Pulse of Your Campaigns
by Kim Speier November 30, 2015 Follow @krspeierNovember 30, 2015 Social media monitoring is often overlooked by business owners and marketers, who tend to focus their time on posting interesting, relevant content for followers. But what do you do when you get a notification that someone mentioned your brand in a not-so-friendly tweet? Or when … Continue reading Use Social Media as a Customer Service Platform This Holiday Season
by Howard J. Sewell November 29, 2015 Follow @hjsewellNovember 29, 2015 It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. Sure, they can be forgiven the … Continue reading Why This Holiday Email Campaign Misses the Mark
by Lindsay Bayuk November 28, 2015 Follow @purechatNovember 28, 2015 Small online retail businesses have a lot to be merry about this holiday season. Up from last year, almost half of holiday shopping will happen online (versus in-person) according to the National Retail Federation. In addition over 20% of purchases will be made on a … Continue reading 3 Tips for Small Business to Deliver the Best Holiday Shopping Experience (and Why it Matters)
by Madeline Boehmer November 25, 2015 Follow @madelineboehmerNovember 25, 2015 Over the past few years we’ve heard about the after Thanksgiving sales more and more in the news, and not just because of the amazing prices. It has become quite the controversy on what time retailers should be opening after the holidays in order to … Continue reading Online Shopping This Holiday Season
