Mother’s Day Trends To Remember After The Holiday by Laurie Sullivan @lauriesullivan, May 12, 2017 Consumers will spend $23.6 billion on mom this year — up from $21.4 billion in 2016, according to estimates by the National Retail Federation (NFR). There are several trends that marketers should keep in mind even after the holiday. Leveraging … Continue reading Mother’s Day Trends To Remember After The Holiday
Amanda Oliver — May 3, 2017 — May 3, 2017 With holiday shoppers continuing to purchase gifts earlier and earlier every year, if you’re an e-commerce brand, you must start planning your holiday advertising spend months in advance. In a survey we conducted last year, almost a quarter of brands told us that they begin … Continue reading The 4-Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season
It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions. Giovanni Strocchi on April 3, 2017 From tears of joy to smiles of sadness, the holiday season can be an emotional rollercoaster for … Continue reading Start thinking now about how to tug at the heartstrings of your holiday shoppers
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. Andrew Dennis on February 15, 2017 Seasonal traffic trends have a tremendous impact on websites, and businesses … Continue reading Seasonal and holiday link building
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season
by Jess Nelson, December 30, 2016 Holiday online sales grew 10.7% year-over-year to $79.2 billion, according to a report from Adobe Digital Insights, and email helped drive as much as a fifth of revenue. Adobe’s sales data is based on aggregated, anonymous data collected from more than 22.6 billion visits to retail Web sites between … Continue reading Email Drives A Fifth Of Holiday Online Sales
Venkatesh C.R. — December 27, 2016 Follow @dotcominfoway— December 27, 2016 Christmas and the New Year may herald the holiday season for most people, but it undoubtedly is one of the best times of the year for app marketers to make the most of the unique opportunity that it offers. After all, the spikes in … Continue reading Take Your App to the Top this Holiday Season [Infographic]
Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Christmas is right around the corner and everyone is all set to bask in the holiday mood. The vibes of merriment have covered the entire internet and marketers are all set to promote their festive offers with coupons, discounts, free gifts and many other … Continue reading 8 Christmas Sale Email Examples for Your Holiday Campaign
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
