New AI frameworks hint at Apple’s generative AI roadmap Radek Zielinski / Last Updated: Dec 6, 2023 Apple Inc. has quietly released new machine learning frameworks and model libraries, MLX and MLX Data, signaling a growing interest in pursuing generative AI applications, according to a recent The Verge report. The releases come as a … Continue reading New AI frameworks hint at Apple’s generative AI roadmap
Selling Ugly: Branding With a Hint of Irony by Steve Smith , Staff Writer @popeyesm, May 12, 2023 Since the era of fruit carts selling oranges on Main Street, marketers have known that beauty, freshness, uniformity, delectability are what sell the goods. There is a new category of sustainable food and store brands like Misfit Market … Continue reading Selling Ugly: Branding With a Hint of Irony
Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads by Laurie Sullivan @lauriesullivan, November 4, 2022 A Microsoft job post hints at an ad-supported version of Windows. Ads could have a bigger role for the company in this strategy.The recruitment listing, initially spotted by ZDNet, calls for a principal software engineering manager. The … Continue reading Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Len Shneyder on February 3, 2020 We’re a month into 2020 so what better time than to look back at the holiday shopping seasons of 2019 to inform our strategy over the course … Continue reading Lessons from 2019’s holiday email sending (hint: mobile dominated)
Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine. Jessica Fewless on June 5, 2019 Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done … Continue reading 10 steps to ABM success (hint: it’s not complicated)
Kara Perez — April 24, 2019 — April 24, 2019 Business growth is a hot topic in the news. ‘Grow as fast as you can’ seems to be the message that every CEO and headline blares at us. Going from $ 1,000 months to $ 10,000 months as fast as possible. Going from one employee … Continue reading Does Your Business Need to Grow? (Hint: Maybe Not)
Alexander Porter — April 4, 2019 Follow @AJP_Marketing — April 4, 2019 In 2007, Joe Gebbia and Brian Chesky were sharing a loft apartment in San Francisco. At the same time there was a major conference to be held in the city. They realised that the conference attendees would struggle to find accommodation. Inspired by … Continue reading The Secret to Finding Inspiration (Hint: It’s Not Where You Think)
Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller? Simon Heseltine on September 14, 2018 Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your … Continue reading Is SEO table stakes? (Hint: No!)
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better. Kristopher Jones on May 1, 2018 As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important … Continue reading Is responsive web design enough? (Hint: No)
Josh Slone — March 29, 2018 — March 29, 2018 We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a lot of time writing about sales emails that get responses. That said, we’ve not covered how to react when someone … Continue reading How to Handle an Email Response (Hint: Don’t Panic)
