Baidu: Data Reveals Requirements To Rank Higher by Laurie Sullivan @lauriesullivan, November 4, 2020 Traditional western commerce brands can rank on the first page of Baidu, China’s top search engine, even if their website includes links to blocked sites such as Facebook and YouTube. The research from Searchmetrics is based on analysis of 50,000 Baidu searches … Continue reading Baidu: Data Reveals Requirements To Rank Higher
Tag Archives: Higher
Reduce Your Server Response Time for Happy Users, Higher Rankings
Matt Diggity September 11, 2020 Server response time is often overlooked when it comes to improving page speed. It can, however, improve your site’s ranking. Users like fast sites, so Google likes fast sites. In this article, I show you how to reduce your server response time. I also provide a few other ways to … Continue reading Reduce Your Server Response Time for Happy Users, Higher Rankings
10 Ways to Rank Higher on Google Maps
Kristen McCormick July 6, 2020 Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is … Continue reading 10 Ways to Rank Higher on Google Maps
Is Your Creativity Holding You Back from Higher Search Rankings?
Steven J. Wilson — March 9, 2020 Your creativity is a fragile bridge that can deliver loads of traffic to your business or crumble and fall before your content even has a chance. You need to be creative when developing your content strategies across the platforms your business uses to break through the noise and … Continue reading Is Your Creativity Holding You Back from Higher Search Rankings?
How to Rank Higher in Local Search Results
Jeff Previte — January 30, 2020 Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small businesses). But it can … Continue reading How to Rank Higher in Local Search Results
Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels
Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels by Laurie Sullivan @lauriesullivan, November 1, 2019 Pinterest this week reported a loss of $124.7 million, or 23 cents per share, in the third quarter of 2019, compared with a loss of $18.9 million, or 15 cents per share, in the year-ago quarter. Analysts sit … Continue reading Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels
D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
D2C Brands Have Higher Click-Through, Conversion Rates On Mobile by Laurie Sullivan @lauriesullivan, August 29, 2019 A study has found that direct-to-consumer (D2C) brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. The LiveIntent study analyzes dozens of D2C brands running marketing campaigns with LiveIntent, which reaches 250 million … Continue reading D2C Brands Have Higher Click-Through, Conversion Rates On Mobile
How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages
Tyson Quick — August 27, 2019 — August 27, 2019 Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is … Continue reading How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages
How to Ask Clients For a Higher Rate
Choncé Maddox — August 7, 2019 — August 7, 2019 StartupStockPhotos / Pixabay If you’re an independent contractor or freelancer, you’ll love having the ability to set your own hours and rates. You may also find it a little awkward to negotiate with clients and ask for more money. Knowing how to ask clients for … Continue reading How to Ask Clients For a Higher Rate
UX Best Practices for Forms (and Higher Conversions)
Evan Futterman — July 28, 2019 — July 28, 2019 Providing a good user experience for your website visitors is an essential step to ensure that you are able to capture leads by having users fill out your forms. By reducing the difficulty of filling out the form, providing a clear layout, ensuring optimal placement, … Continue reading UX Best Practices for Forms (and Higher Conversions)
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