Higher Interest Rates: Good or Bad for Private Equity? Nate Nead / 31 Aug 2022 As interest rates continue to rise, private equity investors are starting to feel the heat. With competition for deals heating up, investors are having to bid more aggressively for opportunities, and are seeing their returns diminish as a result. … Continue reading Higher Interest Rates: Good or Bad for Private Equity?
By Shalene Gupta July 28, 2022 Despite talk of an impending recession, companies are still scrambling to retain talent. According to the latest numbers from the Bureau of Labor Statistics (BLS), there were 11.3 million open jobs on the market in May, up from 9.6 million the year before. This isn’t just a resurgence … Continue reading Employees are leaving these industries at higher rates. Here’s how to keep them
Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds
Emily Standley January 5, 2022 For this new year let’s see how to plan an SEO content strategy to rank higher in the SERPs! SEO is more crucial than ever this year, so let’s get pumped and improve your SEO strategy with a sparkling new SEO campaign! In this post, I’ll tell you just how … Continue reading How to Plan an SEO Content Strategy to Rank Higher
Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Conor Bond April 13, 2021 Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers: “I’m focused on producing short-form video content.” “I’m trying to live stream as frequently as possible.” “I’m experimenting with different ad formats.” The list goes on, and it gets … Continue reading Instagram SEO: 4 Ways to Rank Higher in 2021
How to Prepare and Get a Higher Business Loan Amount Are you thinking of taking on a business loan to revive or boost your business? It is imperative that you prepare well to access the maximum amount you need. Many small business owners fail in their loan application or get substantially less than they wanted … Continue reading How to Prepare and Get a Higher Business Loan Amount
Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’ by Laurie Sullivan @lauriesullivan, February 9, 2021 Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. The fitness industry, worth $94 billion in 2018, according to The International Health, Racquet & Sportsclub Association, had to adapt … Continue reading Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers
Baidu: Data Reveals Requirements To Rank Higher by Laurie Sullivan @lauriesullivan, November 4, 2020 Traditional western commerce brands can rank on the first page of Baidu, China’s top search engine, even if their website includes links to blocked sites such as Facebook and YouTube. The research from Searchmetrics is based on analysis of 50,000 Baidu searches … Continue reading Baidu: Data Reveals Requirements To Rank Higher
Matt Diggity September 11, 2020 Server response time is often overlooked when it comes to improving page speed. It can, however, improve your site’s ranking. Users like fast sites, so Google likes fast sites. In this article, I show you how to reduce your server response time. I also provide a few other ways to … Continue reading Reduce Your Server Response Time for Happy Users, Higher Rankings
