Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025 The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices
August 25, 2025 2026 U.S. health insurance forecast: higher prices and less coverage BY Associated Press Pricey prescriptions and nagging medical costs are swamping some insurers and employers now. Patients may start paying for it next year. Health insurance will grow more expensive in many corners of the market in 2026, and coverage may shrink. That … Continue reading 2026 U.S. health insurance forecast: higher prices and less coverage
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them. Alicia Arnold on June 5, 2025 Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Today’s … Continue reading Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. Michele Morelli on April 16, 2025 2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their … Continue reading How to tell if it’s real AI or just automation at a higher price
January 01, 2025 Ski patrol strike for higher wages snarls the country’s largest ski resort Nearly 200 ski patrol and safety workers are on strike over demands for higher pay at Park City Mountain Resort. This week is the busiest ski week of the year. BY Reuters Holiday skiers at Utah’s Park City, the biggest … Continue reading Ski patrol strike for higher wages snarls the country’s largest ski resort
October 14, 2024 Employees could see higher quality healthcare benefits as employers get more selective Big employers expect a jump in healthcare costs next year. BY Associated Press A healthcare spending surge looms in the new year, and Business Group on Health is helping employers understand it. The nonprofit found in a recent survey that large … Continue reading Employees could see higher quality healthcare benefits as employers get more selective
Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch. Chris Wood on September 25, 2024 Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are … Continue reading As Canva targets enterprises, it risks losing SMBs due to higher prices
August 06, 2024 Reddit forecasts higher quarterly revenue, owing to growing ad spend The earnings also fan optimism that Reddit’s content licensing deals with Alphabet’s Google and Microsoft-backed OpenAI are paying off despite a fiercely competitive social media market, as it looks to diversify its revenue streams. BY Reuters Reddit forecast third-quarter revenue above Wall Street … Continue reading Reddit forecasts higher quarterly revenue, owing to growing ad spend
What Higher Clicks, Impressions In Q2 Means For Q3 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2024 Advertisers are in a period of rising ad prices, but that could change in the second half of the year, Skai notes in a report published Wednesday. The report shows topline growth numbers in retail media, paid … Continue reading What Higher Clicks, Impressions In Q2 Means For Q3 2024
AI skills acting as catalyst for higher salaries Graeme Hanna Tech Journalist A survey has found employees are willing to pay 44% more for workers skilled in artificial intelligence (AI) for the IT sector and 41% more for staff working in research and development. The study was conducted by Access Partnership on behalf of … Continue reading AI skills acting as catalyst for higher salaries
