by George DicksonSeptember 25, 2016 Unexpectedly losing a great employee is one of the most costly events that can happen to an organization. What’s worse, the departure of even one or two top-performers or a charismatic leader can trigger a spiral of additional turnover. Unlike other major disasters, a turnover spiral is often avoidable, and … Continue reading 7 Easy Ways to Solve High Employee Turnover
Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics. Matt Nitzberg on September 21, 2016 Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue … Continue reading The high price of inflated marketing metrics
By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
by Phil Morettini Follow @TechnologyGuySeptember 11, 2016 Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $ 3.99, you’re not likely to see someone else offering the same-size package … Continue reading High Technology Product Pricing
by Karen Repoli Follow @karenrepoliSeptember 4, 2016 Most entrepreneurs realize the importance of getting their target audience to their website. It is your ‘storefront’ on the internet and may be the first impression others see you. However, many business people don’t know how to get their website in front of the right viewers. Start with … Continue reading 12 Ways to Get More High Quality, Targeted Visitors to Your Site
by Young Entrepreneur Council Follow @YECSeptember 3, 2016 What’s your No. 1 tip for brands that want to create a high volume of video without sacrificing quality? 1. Batch Your Production Trying to shoot, edit and distribute multiple videos each week is really difficult. Instead of trying to create something every week, set aside one … Continue reading 12 Tips for Creating a High Volume of Top-Quality Video Content
by Karen TaylorAugust 27, 2016 Did you know that today’s ever-expanding popularity of apps, games and the Internet of Things is changing consumers’ opinions of your website? In fact, these digital experiences are becoming so sophisticated that consumers are expecting great customer experiences everywhere they go online—including your site. Defining a great customer experience refers … Continue reading 3 Data-Backed Insights for High Performing Business Websites
by Jackie Van MeterAugust 10, 2016 What does it take to create a high-performing website? Is it a matter of integrating the latest technology, being mobile-friendly or using more visuals? It’s all of those things, but, ultimately, it’s about creating a universal experience for your website visitors, no matter what screen they’re using to view … Continue reading Create a High Performing Website with Progressive Enhancement
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. Khalid Saleh on July 22, 2016 There are few things more important for conversion rate optimization than your landing page copy. If your … Continue reading 3 signs your landing page copy is leaving your visitors high and dry
by Sandra Hess June 7, 2016June 7, 2016 Not too long a ago, Google recruiter Laszlo Bock revealed in an interview with the New York Times that his team rarely looks at G.P.A. scores during the frontline hiring process, asserting that “G.P.A.’s are worthless criteria for hiring.” This is a bold statement, considering more than … Continue reading Hiring Top Talent: A High G.P.A. Doesn’t Guarantee Employee Success
