Tag Archives: Hidden

Ethical marketing in the age of hidden fees and deceptive pricing

Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Jay Mandel on March 22, 2024 Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us … Continue reading Ethical marketing in the age of hidden fees and deceptive pricing

Crypto drainer hidden in social media and browser ads steals $58 million

Crypto drainer hidden in social media and browser ads steals $58 million Brian-Damien Morgan / Last Updated: Dec 22, 2023   Over $ 58 million has been stolen via fraudulent Google and X ads in nine months. The wallet draining service is named ‘Ms Drainer.’ Scammers use Google Ads to present fake versions of popular … Continue reading Crypto drainer hidden in social media and browser ads steals $58 million

The greatest hidden cost to marketing success: Ineffective communication

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Grammarly on September 23, 2021   Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels … Continue reading The greatest hidden cost to marketing success: Ineffective communication

The Hidden Language of Personal Power, Part 2

Achim Nowak August 31, 2021 Part 1 Dawn Denvir was the Head of Organizational Learning and Development at UNICEF. Her comment taps into a powerful conundrum. Really, why would anyone resent genuine expertise? Expertise is a potent source of personal power. When deployed with a clear-eyed understanding of social context, it has the potential to … Continue reading The Hidden Language of Personal Power, Part 2

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons