Tag Archives: Hidden

Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins

Karl Sakas — September 9, 2019 Follow @KarlSakas — September 9, 2019 Time Leakage is hurting your agency’s profit margins. Read on to see why… and how to fix it. What if you were wasting $ 15,000 per employee every year? You might already be doing this, thanks to a common (yet often hidden) problem: … Continue reading Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins

Finance Search Market Data Uncovers Hidden Outperformers

Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers

Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making

Dana Kachan — May 15, 2019 Follow @DanaKachan — May 15, 2019 Good design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take your preferred course of actions and create profitable conversions. It’s not something about the influence on somebody’s will, … Continue reading Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making

Hidden PPC traffic killers

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Andrew Goodman on May 18, 2018 If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on … Continue reading Hidden PPC traffic killers

Is There a Hidden Bias in Social Media That is Harming Your Business?

Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business?