May 17, 2024 This book can help you unlock hidden value in your business The Power of Surge shares risk-free ways to improve your company. BY Brad Weber Despite earning two business degrees and owning a thriving business in its 17th year, I consider myself a late bloomer when it comes to applying the knowledge I … Continue reading This book can help you unlock hidden value in your business
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Jay Mandel on March 22, 2024 Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us … Continue reading Ethical marketing in the age of hidden fees and deceptive pricing
Crypto drainer hidden in social media and browser ads steals $58 million Brian-Damien Morgan / Last Updated: Dec 22, 2023 Over $ 58 million has been stolen via fraudulent Google and X ads in nine months. The wallet draining service is named ‘Ms Drainer.’ Scammers use Google Ads to present fake versions of popular … Continue reading Crypto drainer hidden in social media and browser ads steals $58 million
Resolve customer data debt and let your enterprise harness the power of CDPs for improved marketing outcomes. Tony Byrne on October 12, 2023 Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and … Continue reading Customer data debt: The hidden obstacle to CDP success
By Porter Braswell November 24, 2022 When I was raising capital for Jopwell, my first startup, I remember going in to meet with a notable investor at a very well-known firm. I was nervous—so was my cofounder Ryan Williams. And when we walked into the board room our stomachs dropped again. We immediately noticed … Continue reading The hidden power of being “the only” in the room
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Grammarly on September 23, 2021 Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels … Continue reading The greatest hidden cost to marketing success: Ineffective communication
Jeffrey Gabriel September 10, 2021 A saying my grandfather first exposed me to when I was in my early school years and which… well, didn’t seem to make that much sense. At first, that is. “Good work isn’t cheap, and cheap work isn’t good.” Later on, life happened. What once seemed nonsensical started making sense. … Continue reading The (Hidden) Costs of Settling for a Subpar Domain
Achim Nowak August 31, 2021 Part 1 Dawn Denvir was the Head of Organizational Learning and Development at UNICEF. Her comment taps into a powerful conundrum. Really, why would anyone resent genuine expertise? Expertise is a potent source of personal power. When deployed with a clear-eyed understanding of social context, it has the potential to … Continue reading The Hidden Language of Personal Power, Part 2
Achim Nowak August 23, 2021 You need to stop being a doormat, Reverend Mona said to me. I was 34 years old at the time. Artistic Head of an internationally acclaimed theatre company in New York. Hot shit, so I thought. For the first time in my life, I had taken 6 weeks off to … Continue reading The Hidden Language of Personal Power
Aabhas Vijay June 1, 2021 We are flushed with emails every day & night, it’s more than ever now and it is just the beginning. You got transactional emails, promotional emails, educational emails, and the list is never-ending. Since I have been in the center of the email marketing universe I totally understand that it … Continue reading The Hidden Cost of Email Fatigue and How to Fix It
