Daniel Codella — August 29, 2019 Follow @mrcodella — August 29, 2019 It’s usually a pretty gradual process. A once top-performer starts putting in the bare minimum. They stop replying to emails and start showing up late to meetings. Their calendars start filling up with vague appointments that require them to be out of the … Continue reading Uncovering The Hidden Costs of Unengaged Employees
Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers
Dana Kachan — May 15, 2019 Follow @DanaKachan — May 15, 2019 Good design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take your preferred course of actions and create profitable conversions. It’s not something about the influence on somebody’s will, … Continue reading Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making
Kara Perez — March 20, 2019 — March 20, 2019 People who want to become freelancers are often blinded by the major perks of the gig; working for yourself, working from home, wearing whatever you want, and eating lunch in front of your tv. But there is much more to being a legitimate freelancer, and … Continue reading The Hidden Costs of Freelancing
Jeff Bullas — June 23, 2018 — June 23, 2018 “We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes” Today your brand is defined by its content online. And the data now measures its impact. The conversations and buzz are often hidden and … Continue reading The Hidden Growth Assets that All Successful Entrepreneurs Need
Megan Mosley — June 3, 2018 Follow @ReferralRock — June 3, 2018 Why do some customers choose your business over others? How is it that some companies get shared on social media while yours gets no love? Why do some customers refer friends while others don’t? A new model of approaching our customer relationships may … Continue reading 8 Hidden Benefits of Social Currency that Grow Businesses
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Andrew Goodman on May 18, 2018 If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on … Continue reading Hidden PPC traffic killers
Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business?
Peter Daisyme — March 19, 2018 — March 19, 2018 jarmoluk / Pixabay As an aspiring entrepreneur, it’s natural to overestimate the ease of entry for an online business. After all, since you won’t have to pay for a physical retail space, or in many cases, an office, your overhead will be drastically lower than … Continue reading 13 Hidden Online Startup Business Expenses
Brooke B. Sellas — December 27, 2017 Follow @madSMscientist — December 27, 2017 I’ll let you in on a little secret: DIY social media marketing is not productive. You may be doing a great job. But you also may be wasting time (or money!). In short, we business owners are often too busy to realize … Continue reading The Hidden Business Costs Of DIY Social Media Marketing
