by Personal Branding Blog November 9, 2015November 9, 2015 by Personal Branding Blog November 9, 2015November 9, 2015 While technology is an important part of the job search equation, it doesn’t trump thought-work, introspection and proper targeting. Yes, totally ignoring technology can potentially be harmful, in that disregarding its value could equate to missed opportunities. … Continue reading Here’s Why The Resume Isn’t Dead Yet
With Halloween behind us, it’s full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season. Katy Keim on November 10, 2015 It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? … Continue reading The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
Matthew MacQuarrieNovember 3, 2015 Recently, I’ve blogged a little bit about the limitations I see with social media marketing. Those posts seemed to have resonated with a number of entrepreneurs who are—I think—a little bit frustrated with the state of online advertising, which doesn’t seem to offer quite the same bang for buck it did … Continue reading Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment
Personal Branding BlogOctober 31, 2015 Working remotely has it perks, but it’s also easy to be forgotten. While telecommuting has become an accepted practice for all size companies, moving up when you work from home can sometimes be harder to do. After all, remote workers have to be self-promoters if they want to get ahead … Continue reading Work Remotely? Here’s How to Get that Promotion
Eleanor ShakibaOctober 13, 2015 Tears, shouting or rambling justifications for their behaviour. These are the top three defensive behaviours you’re likely to encounter when giving performance feedback to difficult people. No doubt you want to avoid triggering these behaviours. Perhaps you’re wondering how to give feedback successfully. One useful idea to keep in mind whenever … Continue reading Need To Give Feedback To A Difficult Person? Here’s How
Amanda ClarkOctober 7, 2015 Have you ever been on Twitter or Facebook and noticed an account with a little blue checkmark beside its name—say, the account for a celebrity, a musician, a professional athlete, or a politician? These check marks show that the account is verified. All this means is that it’s the real deal. … Continue reading Facebook is Rolling Out Local Business Verification Badges. Here’s Why You Should Get One.
Nic D’AmatoOctober 5, 2015 Geo customizers are the latest AdWords feature to come out of beta. Ad Customizers are already one of the coolest ways to personalize your ad copy, and this new feature opens the door to more options, particularly for local advertisers. With geo ad customizers, advertisers who have inventory or special offers … Continue reading AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
Bob SpeyerSeptember 23, 2015 The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to … Continue reading Frustrated with Cart Abandonment? Here’s How to Increase Conversions
Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place. Jason Warnock on September 15, 2015 Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; … Continue reading Here’s How Marketers Can Build On Their “Never Active” Subscriber Base
KC ClaveriaSeptember 3, 2015 Once upon a time, being an expert in social media was a big deal. The ability to build a community on Twitter and a big following on Facebook and LinkedIn was somewhat rare, and as a result, many marketers started referring to themselves as social media gurus, mavens, and ninjas. But … Continue reading Here’s Why You Shouldn’t Aspire to Become a Social Media Guru
