Tag Archives: Here’s

Digital marketing in 2019: Here’s where we’re headed this year

Digital Marketing

Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019   From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year →

20 expert predictions: Here’s what successful marketers will do in 2019

Marketing Guide

From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019. Wendy Almeida on January 2, 2019  Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will … Continue reading 20 expert predictions: Here’s what successful marketers will do in 2019 →

Marketing tools can be leveraged by sales teams, here’s how

Marketing Tools

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. Lindsey Groepper on December 28, 2018  Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is … Continue reading Marketing tools can be leveraged by sales teams, here’s how →

Publishers using real-time data can help their bottom line, here’s how

Publishers Guide

It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how →

‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)

Goals Settings

Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round) →

So Your Income Dropped This Month; Here’s What to Do About Fluctuating Income

Business Improvement

Kara Perez — December 21, 2018 — December 21, 2018 kalhh / Pixabay Fluctuating income is, to some point, a part of every freelancer or small business owners life. There will be good months and not so good months. But, if your income fluctuates wildly, or you’re only having one good month and then several … Continue reading So Your Income Dropped This Month; Here’s What to Do About Fluctuating Income →

In-app advertising has come a long way: Here’s why you should use it

Mobile Advertisement

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018  Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it →

Do You Need to Start Outsourcing? Here’s How to Tell!

Outsourcing

Melissa Ingold — December 3, 2018 Follow @timefreedombiz — December 3, 2018 geralt / Pixabay So many entrepreneurs consider outsourcing to be a luxury; something they’ll pursue when time and money and resources all align perfectly. But here’s the hard truth: That alignment may never happen! And waiting for multiple components of your business to … Continue reading Do You Need to Start Outsourcing? Here’s How to Tell! →

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