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You’re Not Using LinkedIn Right — Here Are 6 Ways to Fix It

by Josh Turner March 3, 2016March 3, 2016 When you say “social media interaction,” most people think Snapchat, Twitter, or Facebook. But one of your most important social media profiles — and one you might not update often — is LinkedIn. The site is geared toward professional networking and job mining, and it has more … Continue reading You’re Not Using LinkedIn Right — Here Are 6 Ways to Fix It →

Want to Improve Your Discovery Process? Start Here

Customer Experience

by Rachel Clapp Miller February 22, 2016 Follow @ContentRachelFebruary 22, 2016 The discovery phase is one of the most critical components of the sales process. The greater your depth of awareness of the prospect’s problem, the better equipped you are to sell a high-value solution to match. Following are a few tips to improve your … Continue reading Want to Improve Your Discovery Process? Start Here →

You Can Change Your Email’s Content After It’s Sent. Here is How.

Email Marketing

by Delphine Moulu February 4, 2016 Follow @reelevantappFebruary 4, 2016 Emails adapting in real-time Remember when you used to create several email marketing campaigns depending on the segment you wanted to send it to? Let’s say your have a fashion e-commerce website, you would have to create an email with t-shirts and shorts for your … Continue reading You Can Change Your Email’s Content After It’s Sent. Here is How. →

Here Is The Secret Business Strategy That Your C-Levels Have Mastered

Business Skills

by Kelly J. Waffle January 19, 2016 Follow @MarkistryJanuary 19, 2016 You Need To Be Leveraging It Just As Effectively And Frequently There is a business strategy that you should be using more often whether you are on staff or in management, whether you are in Sales or in Marketing, and whether you have been … Continue reading Here Is The Secret Business Strategy That Your C-Levels Have Mastered →

You Get 25,000 Mornings as an Adult: Here are 8 Ways to Not Waste Them

Productivity

by James Clear December 22, 2015 Follow @james_clearDecember 22, 2015 You’ll wake up for about 25,000 mornings in your adult life, give or take a few. According to a report from the World Health Organization, the average life expectancy in the United States is 79 years old. Most people in wealthy nations are hovering around the 80–year … Continue reading You Get 25,000 Mornings as an Adult: Here are 8 Ways to Not Waste Them →

High Bounce Rate? Here are 8 Ways to Curb It.

Conversion Rate Optimization

Amanda ClarkNovember 3, 2015 Do your website visitors actually stick around to read your content—or do they take one look at your site and then leave? If you’re not sure, check your website analytics and look at the bounce rate. The bounce rate effectively tells you how long visitors are staying on the site. If … Continue reading High Bounce Rate? Here are 8 Ways to Curb It. →

So You Want to Hire a Product Marketer? Here Are Your Interview Questions

Effective Hiring

Ritika PuriOctober 15, 2015 You’re a founder, CEO, CMO, or marketing leader. Your business is growing like crazy, and you’re finding yourself with more on your hands than you can handle—you’re working long hours, sleeping less, and falling asleep with your never-ending to-do list cycling on your mind. You want to hire a mini-me, and … Continue reading So You Want to Hire a Product Marketer? Here Are Your Interview Questions →

Jobseeker? Actually, I’m Here for the Candidate Experience

Effective Hiring

Jonathan BrightSeptember 25, 2015 I remember when I joined Southerly I actually applied about half a year prior to getting the job. They told me the position I’d applied for was filled but they’d ‘keep my details on file’. Naturally, I dismissed this as the standard fob off and just got on with my life. … Continue reading Jobseeker? Actually, I’m Here for the Candidate Experience →

Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI

Return On Investment - ROI

Priya Florence ShahJuly 18, 2015 Are you a small business just beginning to explore the world of Facebook marketing? If you have been having trouble trying to get a decent Return-On-Investment (ROI) on Facebook, you’re not the only one. New research states that 59% of small businesses struggle to prove Facebook ROI. This is not … Continue reading Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI →

5 Visual Content Trends That Are Here To Stay In 2015

Content Management

Agu de MarcoJuly 14, 2015 There are many dependable design trends that one can choose from in 2015, not to mention the constant flux of new trends that pop up. With so many options, how do we know which design trends are effective in their appeal? Some design trends become passing fads, while others remain … Continue reading 5 Visual Content Trends That Are Here To Stay In 2015 →