Barry Roos January 2, 2021 I recently had a few cases where I had the opportunity to charge for services and projects clients were looking to get done. In each case I had a choice to make. I’d like to think I did the right thing in all 3, though some would disagree. Here are … Continue reading Helping Others Helps Your Business
Implement a CDP and use insight from customer experience to maneuver to more direct tactics. Rodric Bradford on November 9, 2020 Direct-to-consumer (D2C) marketing has taken a whole new turn in 2020 as brands seek to raise their digital game and grab the attention of consumers overwhelmed with marketing content. However, some believe that the implementation … Continue reading How a CDP helps with D2C
Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized … Continue reading Affinity Answers helps brands talk to fans
Jock Breitwieser September 16, 2020 In a previous article, we described some key considerations for managing social media during – and after COVID-19. As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what … Continue reading How Digital Marketing Helps Businesses During the Global Pandemic
Lauren McHugh August 24, 2020 In the first quarter of 2020 alone, video views for retailers were up 135% and rising as more consumers filled their shopping carts from home in response to the global pandemic. With an anticipated closure of nearly 25,000 retail stores across the US, retailers are heightening their focus on the … Continue reading The Future is Digital: How Video Helps Retailers Keep Up with Market Trends
Jock Breitwieser June 25, 2020 In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post, business-related email, and more that you access from your computer, smartphone, or any other connected device. While this explanation is comprehensive, it … Continue reading How Digital Marketing Helps Your Business Grow
Syed Balkhi June 24, 2020 Most companies are always looking for new leads that they can convert into customers. After all, just a 1% increase in customer acquisition numbers turns into a 3.2% increase in revenue. Instead of trying to find new leads, why not focus on increasing the quality of the leads you get? … Continue reading 4 Ways an Application Funnel Helps You Find Better Customers
Vinod Janapala — May 30, 2020 Living in a world that has a motto of ‘change is the only constant’ things shook up with the onset of the COVID-19 pandemic and not in a great way. Businesses all across the globe took a big hit with the need to close down in order to prevent … Continue reading How Employee Survey Software Helps in Accelerate Employee Expectations Post COVID-19
Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise
Rohit Viswanathan — April 7, 2020 As organizations continue to settle into working remotely due to the ongoing crisis, customer service is under strain to deal with the rising volume of inquiries. Understandably, customers are looking for information on how the current situation affects the products and services they rely on. So how can self-service … Continue reading How Strengthening Self-Service Helps Companies Prepare for the Future
