Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise
Tag Archives: Helps
How Strengthening Self-Service Helps Companies Prepare for the Future
Rohit Viswanathan — April 7, 2020 As organizations continue to settle into working remotely due to the ongoing crisis, customer service is under strain to deal with the rising volume of inquiries. Understandably, customers are looking for information on how the current situation affects the products and services they rely on. So how can self-service … Continue reading How Strengthening Self-Service Helps Companies Prepare for the Future
How Social Media Helps You Shop
Sahail Ashraf — March 19, 2020 We all know there can be huge frustrations with shopping in the real world. There are queues, stress, and the constant annoyance of items not being in stock. Then there is buying online, which has non-immediate gratification as the only drawback (although many things can now be bought instantly). … Continue reading How Social Media Helps You Shop
How Dropshipping Helps You Run Proof of Concept Experiments at Scale
Gabrielle Sadeh — January 28, 2020 Ecommerce sales are rising through the roof as people nowadays clearly prefer shopping online. Even after visiting a store, 56% of millennials purchase the products online at least half of the time. The ecommerce industry is worth over $ 3 billion right now and is expected to exceed $ … Continue reading How Dropshipping Helps You Run Proof of Concept Experiments at Scale
How Data Analytics Helps Achieve Better Results
Lovepreet Dhaliwal — December 3, 2019 Follow @RChilli Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening … Continue reading How Data Analytics Helps Achieve Better Results
3 Reasons Your Digital Ads Fail (and How Intent Data Helps)
Olivia Lipkin — August 7, 2019 — August 7, 2019 It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less than ideal when you’re trying … Continue reading 3 Reasons Your Digital Ads Fail (and How Intent Data Helps)
How Automation Helps [Small] Businesses Increase Agility
Ashish Deshpande — June 14, 2019 Follow @ashishnotigor — June 14, 2019 Rapid change and technology have made organizational agility an absolute must for businesses in the 21st century. If efficiency was the key to success in the industrial age, agility is the new determining factor for success in the age of technology. “Success today … Continue reading How Automation Helps [Small] Businesses Increase Agility
5 Ways Scrum Helps Manage Risks
Punit Doshi — June 5, 2019 Follow @_punitd — June 5, 2019 An organization’s ability to rapidly and deliberately respond to changing demand, while controlling risk helps ascertain its Agility. If practiced in true essence, Scrum helps teams and organizations mitigate risks through its rules. Let’s look into some of these – Iterative Delivery By … Continue reading 5 Ways Scrum Helps Manage Risks
How Google Helps Decide What Type Of Food To Eat
How Google Helps Decide What Type Of Food To Eat by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2019 When my husband and I decide to go out for dinner rather than cook at home, the conversation typically starts with “what type of food do you want to eat and where should we go?” I … Continue reading How Google Helps Decide What Type Of Food To Eat
What is Social Listening? How it Helps Your SEO
Garry Grant — May 14, 2019 Follow @seoinc — May 14, 2019 What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels because people will speak to you and about you there. But, a lot could … Continue reading What is Social Listening? How it Helps Your SEO
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