Tag Archives: helping

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach.  The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

AI and Machine Learning in Finance: How Bots are Helping the Industry

AI and Machine Learning in Finance: How Bots are Helping the Industry Khushboo Sharma / 17 Aug 2022   Artificial intelligence and ML are making considerable inroads in finance. They are the critical aspect of various financial applications, including evaluating risks, managing assets, calculating credit scores, and approving loans. Businesses use AI and ML: To make … Continue reading AI and Machine Learning in Finance: How Bots are Helping the Industry

Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note

By Michael Grothaus July 29, 2022   If you’re an investor in tech stocks, this week has been rocky—and that rockiness continued on from the week prior, too. Until (August 12, 2022) it seemed as if most tech stocks were doomed. A brief recap: Snap (SNAP): Last Thursday, the Snapchat maker missed on EPS and … Continue reading Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note

What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed?

How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering. Jacqueline Dooley on April 18, 2022   Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face … Continue reading How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

How are digital agencies helping marketers transform in 2022?

Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022?

What is customer journey analytics and how are these tools helping marketers?

Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?

How Blockchain Technology Is Helping Small and Big Businesses to Grow Better

Ejiofor Francis June 14, 2021 Blockchain technology is revolutionary and its ubiquitous application across industries is mind-blowing. While it seems too early to categorize it as the ‘alpha’ solution to many existing industrial security and trust challenges, it’s great to know that blockchain technology is surely growing and its application is entering the realm of … Continue reading How Blockchain Technology Is Helping Small and Big Businesses to Grow Better