Tag Archives: helping

How call analytics is helping SMBs improve marketing and sales

Analytics Platforms

Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they’re priced for SMBs to use. Constantine von Hoffman on August 2, 2023  Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what … Continue reading How call analytics is helping SMBs improve marketing and sales →

How the Biden administration is helping protect the most vulnerable and exploited workers

Labor Laws

  By Kristin Toussaint February 17, 2023   Across the country, some 8 million undocumented or unauthorized immigrants are working in the labor force—and experts say they’re among the most vulnerable to exploitation, workplace violence, and dangerous working conditions.   “One of the things that perpetuates unsafe conditions in the workplace is that workers are … Continue reading How the Biden administration is helping protect the most vulnerable and exploited workers →

Four Ways AI Is Helping Businesses Keep Up This Festive Season

Artificial Intelligence Transformation

Four Ways AI Is Helping Businesses Keep Up This Festive Season ValueWalk / 22 Dec 2022   With just a few weeks left of the year, and the festive season now in full swing, online sellers and retailers are becoming more intrigued with artificial tools as a way to help them leverage the digital advantage as consumer … Continue reading Four Ways AI Is Helping Businesses Keep Up This Festive Season →

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Email Segmentation

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach.  The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails →

AI and Machine Learning in Finance: How Bots are Helping the Industry

Machine Learning

AI and Machine Learning in Finance: How Bots are Helping the Industry Khushboo Sharma / 17 Aug 2022   Artificial intelligence and ML are making considerable inroads in finance. They are the critical aspect of various financial applications, including evaluating risks, managing assets, calculating credit scores, and approving loans. Businesses use AI and ML: To make … Continue reading AI and Machine Learning in Finance: How Bots are Helping the Industry →

Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note

Stock Market

By Michael Grothaus July 29, 2022   If you’re an investor in tech stocks, this week has been rocky—and that rockiness continued on from the week prior, too. Until (August 12, 2022) it seemed as if most tech stocks were doomed. A brief recap: Snap (SNAP): Last Thursday, the Snapchat maker missed on EPS and … Continue reading Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note →

What is email marketing and how are platforms helping brands succeed?

Email Marketing Tools

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Pamela Parker on June 3, 2022 Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $ 4.5 billion in 2020 to … Continue reading What is email marketing and how are platforms helping brands succeed? →

How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

Software Development

Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering. Jacqueline Dooley on April 18, 2022   Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face … Continue reading How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses →

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